Questions Worth Asking (Maybe)

What’s the most popular e-reader?
HINT: It’s the one more people own – the laptop.
How big is the e-book market?
Forrester reports that it has hit $1 billion and will grow rapidly over the next three years. It’s still a relatively small market, but the people who read e-books are the biggest readers out there.
What’s the difference between “old school” and “old fashioned” in advertising?
Not sure I completely understand the answer, but Kraft says that it’s relaunch of Mr. Peanut with Robert Downey Jr.’s voice is definitely old school, and that’s a good thing.
Why do people buy HDTVs to watch standard definition programming?
And why do they stretch out perfectly good 4:3 images into 16:9?
Will news media ever make money from online content?
Signs say, yes. Washington Post Co. online revenue up 21 percent.
What’s the difference between iPhone, Android & Blackberry users?
Reasonably accurate, and a really funny cartoon. In case you’re wondering, I use a Blackberry because I’m cheap.

Mike Marn says:

November 11, 2010 at 9:55 pm

“Old school” is comfortable in its own skin; doing things the way it does because it WANTS to, damn it.

“Old fashioned” is always a perception that originates from someone else, casting into the mix whatever judgmental attitudes the one doing the perceiving brings to the table.

Planters is trying to be old school with attitude; “we know it’s an old, hokey character, but he’s cool, we like him, and we’re going to make YOU see that he’s cool, too.”

To me, “old fashioned” is the new UPS campaign that actually uses the old song “That’s amore” and rewords it to “That’s logistics” and expects the audience to think that’s a clever thing to do. From this corner, it seems not quite hokey/quirky enough to be appreciated as hip, and certainly not contemporary in, well, ANY way. I’m not saying you can’t do the re-worded song thing (hey, this is a guy that reworded “Good Lovin'” to sell toilet paper) – but you can’t do it like UPS did it. And the “we love logistics” tag line isn’t enough to make it work.
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