Link Ch. 2 – Two approaches to selling SUVs

Posted on January 24, 2012 by Ralph Hanson

Different people respond to different messages.  Look at how these two commercials for small SUVs target two very different buyers:

and

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3 Responses to Link Ch. 2 – Two approaches to selling SUVs

  1. Raul S Reyes says:
    June 20, 2017 at 3:34 am

    I’ve noticed over the years that trucks and SUVs are getting sold as being more imposing and “rugged”.

  2. Farideh says:
    April 17, 2018 at 4:57 am

    Hi Mr. Hanson,

    The second link to the selling SUV is broken. Do you have the correct link to this video?

    Also, is it possible to periodically update the information provided here and double-check the links?

    Thanks!

    • Ralph Hanson says:
      April 17, 2018 at 1:36 pm

      Unfortunately, that video is no longer available. General Motors has changed their campaign and taken old ads down.

      As for the broader question about keeping links active: When I find a broken link on blog entry I use in class, I try to fix it. But given that I now have 14 years of blog content, I can’t always keep old posts running. But comments help! And I try to fix things when I can.

      Thanks for stopping by!

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