Updated October 2014
Every time I work on a new edition of Mass Communication: Living in a Media World, I wish I could have it updated with the latest statistics about the industry. I can’t do that yet, but I can give you access to the latest industry reports:
I’ve participated in Arbitron ratings frequently – in fact just accepted another request to do it this morning. If human eyes ever see my data, I’ll bet they are confused. Morning sports station (ESPN chain) and little else in West Lafayette, IN on weekdays, and NPR on Saturday mornings in Grand Rapids, MI – and a station out of Chicago during most of my commutes between the two (except, of course for the old fart talk station in GR on my way out of town for traffic reports). For my spouse, a Christian music station that accepts no commercials almost 24/7. Music? That’s CDs, to me, when I want it.
Pandora would give up on me and go to work as a wedding DJ.
The audio chapter ended up being a much bigger revision than I ever expected. Most of my listening is to podcasts and satellite radio.