I would argue that for me, Wendy’s “Where’s the beef?” campaign generated the best advertising catch phrase of my lifetime. In fact, it’s good enough that Wendy’s revived it 30 years later! Here’s a couple of examples:
Reintroducing “Where’s the beef?”
A multi-lingual “Where’s the beef?”
Here’s a list of more than 400 popular advertising catch phrases. Which of them do you (or your parents!) remember?