McDonald’s had a lot of luck reaching out to the African American community back in 2008 with it’s McNugget Love ad, even though some consumers found it offensive or annoying. (Hey, it’s a McDonald’s commercial!) Are ads like this the right way to reach the urban market?
Here’s a more recent urban marketing ad featuring Teyonah Paris from AMC’s Mad Men. (And how meta is that? An actress from a show about advertising in a McDonald’s ad…)
(Sorry about the poor quality on the video for this one.)
UPDATE: And here’s a link to a McDonald’s urban ad from 1976!