The ad for Mountain Dew is pretty stark.
As Your Black World points out.
If you’ve never heard of Felicia the Goat, you’ll know about her soon. Felicia the Goat is the main character in a recent Mountain Dew commercial, created in part by Tyler the Creator. The video shows Felicia in a line up of criminal suspects, all of whom may be charged with a crime….
On the other side of the one-way glass is an innocent, feeble, trαumatized white woman, standing next to a detective telling her to “nail this little sucker.”
Throughout the video, the woman is trying to decide whether to identify the suspect, and is being threatened by the goat who is telling her that you “betta not snitch on a playa.” The goat also starts out by saying, in a scruffy voice, “You shoulda gave me some more….I’m nasty….”
As the woman is shaking, crying and trying to decide what to do, the goat says, “Snitches get stitches fool.” After that, he says, “Keep ya mouth shut. When I get outta here, I’m gonna do you up…
This ad for Mountain Dew was so awful, I can’t imagine who thought this was a good idea.
A Pepsi rep told Adweek: “We understand how this video could be perceived by some as offensive, and we apologize to those who were offended. We have removed the video from all Mountain Dew channels…”
Could be perceived?
Yeah.
At least Mountain Dew had the good sense to pull the ad once the criticism started coming in.