No matter what media you are using—whether it be a legacy newspaper or television station or a social media channel like Facebook—you are always interacting with it at a social level—whether it be face-to-face, with friends on Facebook, or with the entire world via Twitter.
Take, as an example, when your author went to hear President Obama speak at the University of Nebraska at Omaha (UNO) campus. I got the expected reactions from friends to the selfie of my wife and me standing in line to enter the arena. I also shared news on Twitter about the president’s visit from social media guru Dr. Jeremy Lipschultz. And while I was on Dr. Lipschultz’s Twitter page, Omaha World-Herald weather reporter Nancy Gaarder tweeted out a photo of me at work. Now, in this case, Gaarder and I were interacting because she was sitting behind me and we got to talking face-to-face. But this was only the first of many social interactions for the day based on news being shared socially.
As everyone in the arena waited for the president to appear, I tweeted out a photo of the press corps area on the floor of the arena, along with the hashtag #POTUSatUNO, one of several in use at the event. Before long I picked up a response from Marjorie Sturgeon, a multimedia journalist for Omaha’s Action 3 News, who noted she could see herself in my photo.
Meanwhile, I was sharing news from the Omaha World-Herald, UNO student journalists, and other observers. Media recall research tells us that one of the best predictors of the news we will remember is the news we talk about. Thus the news we share socially will become the news that matters most to us.
When important news breaks, it’s likely we’ll hear about it first through social media. When a mass shooter killed at least fifty-eight people and left more than five hundred people injured in Las Vegas in October 2017, there were lots of contradictory stories circulating on Twitter and other social media. But with all the reports circulating, it could be hard to tell which stories should be believed. New Hampshire Public Radio reporter Casey McDermott noted that NPR included the following statement at the bottom of its web stories about the shooting:
This is a developing story. Some things that get reported by the media will later turn out to be wrong. We will focus on reports from police officials and other authorities, credible news outlets and reporters who are at the scene. We will update as the situation develops.
NPR’s media news show On the Media has a guide for consumers dealing with breaking news that was shared widely on social media at the time of the shooting. Here’s an example of it from Matthew Gertz of the watchdog group Media Matters:
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