What’s The Fuss About Facebook, Inc.? Part I – The WSJ

Editor’s Note: Facebook and its various properties (Instagram, WhatsApp) have been in the news a lot lately, and not in a good way.  Congress has been holding social media hearings where Facebook is the #1 bad guy, the Washington Post  has had a host of stories, and the Wall Street Journal  has a whole section devoted to covering the social media giant. I’m hoping to do several posts discussing these issues. Here’s the first one looking at the Wall Street Journal’s coverage. Will update as new articles get published.
Oct. 27, 2021


The Wall Street Journal so far has 14 articles in its The Facebook Files series. Yes, you will likely need a subscription for access. Not a problem. The WSJ offers attractive rates for both faculty and students. I’ve annotated a few of these articles.

A slide show about Instagram produced internally at FB found:

“Thirty-two percent of teen girls said that when they felt bad about their bodies, Instagram made them feel worse,” the researchers said in a March 2020 slide presentation posted to Facebook’s internal message board, reviewed by The Wall Street Journal. “Comparisons on Instagram can change how young women view and describe themselves.”

Instagram brings in more than $100 billion a year in revenue and depends on young people engaging with them.

Publicly, IG plays down the risks it presents to teens and preteens, even while internal documents highlight problems.

Their research over several years found:

    • They came to the conclusion that some of the problems were specific to Instagram, and not social media more broadly. That is especially true concerning so-called social comparison, which is when people assess their own value in relation to the attractiveness, wealth and success of others.
    • The tendency to share only the best moments, a pressure to look perfect and an addictive product can send teens spiraling toward eating disorders, an unhealthy sense of their own bodies and depression, March 2020 internal research states.

FB bought IG in 2012 for $1 billion when it only had 13 employees.

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