Category Archives: Book Link

Link Ch. 2 – How political ads work

Posted on January 25, 2012 by Ralph Hanson

What are candidates trying to accomplish with the wealth of political ads that are appearing on television and the web these days? They may be trying to directly persuade voters with the content of the messages, but more likely they … Continue reading →

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Link Ch. 2 – Orson Welles’ “War of the Worlds” Broadcast

Posted on January 25, 2012 by Ralph Hanson

The original radio broadcast of Orson Welles’ War of the Worlds:

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Link Ch. 2 – How much coverage did big trial verdicts get?

Posted on January 24, 2012 by Ralph Hanson

Some trial verdicts get more attention than others.  Here’s the coverage three different verdicts got the week they came down.  Thanks to the Project Excellence in Journalism New Coverage Index for this! Verdict for the Casey Anthony murder trial Anthony … Continue reading →

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Link Ch. 2 – Luke, Yoda and the Tree

Posted on January 24, 2012 by Ralph Hanson

There is a scene in Star Wars: The Empire Strikes Back where Luke Skywalker is nervous about entering a cave beneath a tree in the Dagobah jungle. He asks Master Yoda, “What’s in there?” To which Yoda replies, “Only what … Continue reading →

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Link Ch. 2 – Two approaches to selling SUVs

Posted on January 24, 2012 by Ralph Hanson

Different people respond to different messages.  Look at how these two commercials for small SUVs target two very different buyers: and

Posted in Book Link, Chapter 11, Chapter 2 | Tagged , | 3 Comments

Link Ch. 2 & 3 – Who are the owners?

Posted on January 24, 2012 by Ralph Hanson

Although this is talked about in-depth in Chapter 3, we do discuss the effects of media owners in Chapter 2.  Here’s a quick collection of links to tell you more about several of the dominant media companies: Disney Corporation News … Continue reading →

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Link Ch. 2 – Marshal McLuhan

Posted on January 24, 2012 by Ralph Hanson

Here are several brief video featuring media theorist Marshal McLuhan talking about his ideas about media: A brief compilation of clips: A 1977 lecture by McLuhan on “the medium is the message” in three parts: And finally, Marshal McLuhan in … Continue reading →

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Link Ch. 2 – Missing Pretty White Girls

Posted on January 23, 2012 by Ralph Hanson

Several stories dealing with the Missing Pretty White Girls or Missing White Woman Syndrome.  You know how it works.  When a pretty white girl/woman disappears, the media, especially cable TV, goes nuts.  A girl/woman of color, pretty or not, disappears, … Continue reading →

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Link Ch. 2 – The Endless Presidential Campaign

Posted on January 23, 2012 by Ralph Hanson

Does it seem to you like recent presidential campaigns have gone on forever? That may be so, but as Truth 4 points out, Nothing’s new: Everything that happened in the past will happen again. According to NPR’s On The Media, … Continue reading →

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Link Ch. 3 – Long Tail Media

Posted on January 22, 2012 by Ralph Hanson

In the Chapter 3 discussion of long tail media, I mention several artists.  Here are links to their work: The indie music duo Pomplamoose The Arizona-based band Calexico The crowd-source funded dance film Girl Walk / All Day Official Trailer: … Continue reading →

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