Category Archives: Book Link

Link Ch. 14 – Codes of Ethics

Posted on May 22, 2012 by Ralph Hanson

Here is a collection of a wide range of codes of ethics from the communication industry: American Advertising Federation Institute for Advertising Ethics Charlotte Observer Photo Correction/Editing Guidelines National Press Photographers Association Code of Ethics Public Relations Society of America … Continue reading →

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Link Ch. 14 – Should a student photographer be asked to change the color of the sky?

Posted on May 21, 2012 by Ralph Hanson

Back in 2008, there was a a big debate going on over at SportsShooter.com as to whether it was proper for a college newspaper adviser to tell a photographer that he needed to make the sky bluer in a photo of an MLK … Continue reading →

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Link Ch. 14 – An Astrophotographer Talks Digital Manipulation

Posted on May 21, 2012 by Ralph Hanson

Space photographer Jerry Lodriguss talks about the ethics of digitally manipulating their images.  It’s not just press photography where this is an issue. The Ethics of Digital Manipulation

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Link Ch. 14 – Spock Explains Principle of Utility

Posted on May 21, 2012 by Ralph Hanson

In the movie Star Trek II: The Wrath of Khan, the emotionless Spock performs a rational yet selfless act. He saves the crew of the starship U.S.S. Enterprise by entering a reactor room to prevent an explosion that would have … Continue reading →

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Link Ch. 11 – Punk Polka, It Exists (as does Techno Polka)

Posted on May 17, 2012 by Ralph Hanson

So I made a bit of a joke about punk polka as long-tail content in my book Mass Communication: Living in a Media World.  But it’s only partially a joke.  Punk polka actually (well, sorta) exists. Here’s a story from … Continue reading →

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Link Ch. 11 – Food Advertising to Children

Posted on May 16, 2012 by Ralph Hanson

You can read the entire e report issued by the Institute of Medicine of the National Academies, entitled, “Food Marketing to Children and Youth: Threat or Opportunity?” in a variety of formats:  As a PDF Read the report online And … Continue reading →

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Links Ch. 11 – Claims of Subliminal Advertising

Posted on May 16, 2012 by Ralph Hanson

Despite absolutely no credible evidence that subliminal advertising is effective or exists, it’s a popular belief that it does exist and is effective. (Please note – This doesn’t mean that sex doesn’t sell.  It’s just not subliminal.)  Here’s link with examples … Continue reading →

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Link Ch. 11 – Apple’s Super Bowl 1984 Commercial

Posted on May 16, 2012 by Ralph Hanson

Many people consider this commercial that introduced the Apple Macintosh during the 1984 Super Bowl to be the greatest commercial ever made.  Maybe.  But it’s certainly the ad that created that the Super Bowl was as much about great ads … Continue reading →

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Link Ch. 11 – Coca Cola’s “I’d Like To Teach The World To Sing”

Posted on May 16, 2012 by Ralph Hanson

The Coke jingle “I’d Like To Teach The World To Sing” actually became a hit song back in the 1970s. Bonus Video Coke attracted both praise and controversy when they ran a Super Bowl ad in 2014 featuring the song … Continue reading →

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Link Ch. 11 – McDonald’s Urban Marketing

Posted on May 16, 2012 by Ralph Hanson

McDonald’s had a lot of luck reaching out to the African American community back in 2008 with it’s McNugget Love ad, even though some consumers found it offensive or annoying.  (Hey, it’s a McDonald’s commercial!)  Are ads like this the … Continue reading →

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