Category Archives: Book Link

Link Ch. 11 – Getting Creative With Outdoor Ads

Posted on May 14, 2012 by Ralph Hanson

Billboards and other forms of outdoor advertising don’t always get a lot of respect, but they can be incredibly creative.  Here’s a few examples of cool outdoor ads: Web Urbanist: 15 Clever and Creative Billboard Advertising Campaigns Everything from razor … Continue reading →

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Link Ch. 11 – Top American Ad Agencies

Posted on May 14, 2012 by Ralph Hanson

Here’s a list of the top ad agencies in the U.S., according to Ad Age magazine: WPP Omnicon Group Publicis Groupe Interpublic Group of Companies

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Link Ch. 11 – Meet David Ogilvy

Posted on May 14, 2012 by Ralph Hanson

David Ogilvy is one of the most recognizable names in American advertising, founding one of the leading agencies in America, and having been involved in some of the great advertising campaigns.  Find out a bit more about him here: David … Continue reading →

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Link Ch. 11 – Where’s the Beef? Then and now

Posted on May 13, 2012 by Ralph Hanson

I would argue that for me, Wendy’s “Where’s the beef?” campaign generated the best advertising catch phrase of my lifetime.  In fact, it’s good enough that Wendy’s revived it 30 years later!  Here’s a couple of examples: Reintroducing “Where’s the … Continue reading →

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Link Ch. 11 – Ad Council Public Service Ads

Posted on May 13, 2012 by Ralph Hanson

Here’s a collection of several prominent public service ads produced by the Advertising Council” 1971 – Crying Indian anti-pollution campaign The United Negro College Fund McGruff the Crime Dog  

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Link Ch. 7 – PlainFire chases the musical long tail

Posted on May 10, 2012 by Ralph Hanson

Parker Loghry is a sophomore organizational communication major at the University of Nebraska at Kearney. He grew up in St. Libory, Nebraska, a town he describes as having “a hundred people, two bars, and one gas station.”  So of course … Continue reading →

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Link Ch. 12 – Principles of Crisis Communication from Burson Marsteller

Posted on May 9, 2012 by Ralph Hanson

Perhaps no public relations agency has more of a reputation for dealing with crisis communication than Burson-Marsteller. Here’s a link to what the firm calls the Ten Principles of the New Crisis Communications.

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Link Ch. 12 – Exxon Valdez and Deepwater Horizon BP PR Disasters

Posted on May 9, 2012 by Ralph Hanson

Oil giants Exxon and BP have both had oil spill disasters that have proved to be ongoing public relations problems for both companies as well. Here are a pair of articles from the New York Times that analyze how the … Continue reading →

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Link Ch. 12 – Domino’s and Pizza Hut deal with social media crisis

Posted on May 9, 2012 by Ralph Hanson

In April of 2009, Domino’s Pizza faced a restaurant company’s worst nightmare when two employees posted a video showing one of them putting cheese up his nose and then placing it on a sandwich, blowing his nose on a sandwich, … Continue reading →

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Link Ch. 12 – Edward L. Bernays – The Father of Spin

Posted on May 9, 2012 by Ralph Hanson

Not all the history of Edward L. Bernays, one of the founders of modern public relations, is complimentary and positive.  In 1998, Boston Globe reporter Larry Tye wrote a biography of Bernays titled The Father of Spin: Edward L. Bernays … Continue reading →

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