Category Archives: Chapter 11

Nike, Colin Kaepernick, Politics & Social Media

Posted on September 3, 2018 by Ralph Hanson

There’s been an ongoing battle going on in social media for the year or so over the meaning of Colin Kaepernick’s kneeling during the national anthem to protest police violence against black men and the fact that he has not … Continue reading →

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Chapter 11 – Burger King’s award-winning Google Home of the Whopper

Posted on June 6, 2018 by Ralph Hanson

Burger King – Google Home of the Whopper (Case Study) from Casal + Peña on Vimeo.

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Teaching Integrated Marketing Communication with Coca-Cola Freestyle

Posted on April 4, 2018 by Ralph Hanson

We were talking about Integrated Marketing Communication (IMC) in class this morning, and we used this video of Scott Cuppari, global marketing director for Coca-Cola Freestyle talking to students at the 2015 PRSSA National Conference. Scott is a grad of … Continue reading →

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First Look at 2017 Super Bowl Commercials

Posted on February 1, 2017 by Ralph Hanson

So far, I’ve seen two new Super Bowl commercials which I admit I come to with complex reactions. The first commercial is for the Mercedes AMG Roadster and was shot by the Coen Brothers of Raising Arizona, Fargo, No Country for Old Men, and Hail, … Continue reading →

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Sentimental Twaddle – A Host of Christmas/Holiday Ads That Will Make You Cry

Posted on December 8, 2015 by Ralph Hanson

Advertising Age’s morning newsletter had a lot of interesting news this morning, but none better than a story on a number of Christmas and holiday themed ads guaranteed to make you blubber like a baby! Among the best/worst is a German … Continue reading →

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Questions Worth Asking (Maybe)

Posted on November 17, 2015 by Ralph Hanson

What’s wrong with a Bloomingdale’s ad that suggests you secretly spike your date’s drink? ‘Cause date rape is always in style, Bloomies… (To be fair, after they got ripped on social media, the store apologized. How do you make money … Continue reading →

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Blogging the Super Bowl Commercials

Posted on February 3, 2015 by Ralph Hanson

So on Sunday of this week there was a massive showcase for creative and entertaining commercials on NBC.  Oh, and there was also a football game. Want to see all the commercials that you missed?  Sure you do!  Here are … Continue reading →

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Questions Worth Asking (Maybe)

Posted on December 12, 2014 by Ralph Hanson

What would the Jerk Store say to the Oxford English Dictionary? Quite a bit, actually.  The OED gives us the history of the Jerk Store and other Seinfeld references. What should you watch when you’re done with A Charlie Brown Christmas? … Continue reading →

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Link Ch. 11 – Native Ads

Posted on October 18, 2014 by Ralph Hanson

Here are some of the native ads we’ve discussed in Mass Communication: Living in a  Media World. Southwest Airlines Rolls Out New ‘Loyalty Goes Both Ways’ Campaign The Atlantic’s Scientology Native Ad

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Questions Worth Asking (Maybe)

Posted on August 25, 2014 by Ralph Hanson

Has the University of Illinois repealed the First Amendment for its faculty? New tenured prof gets contract dropped over “vulgar and insulting” tweets. What can marketers learn from the Ice Bucket Challenge? Make it fun. Make it easy. Make it … Continue reading →

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