Category Archives: Chapter 11

Link Ch. 11 – Creativity, Tastelessness, and Grabbing the Advertising Audience

Posted on May 29, 2014 by Ralph Hanson

In advertising, a tension often exists between creativity and salesmanship.  An ad may do a great job of grabbing people’s attention and generating talk, but if the ad doesn’t have a solid sales message, consumers will not remember the product or … Continue reading →

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Questions Worth Asking (Maybe)

Posted on May 19, 2014 by Ralph Hanson

Where the heck have you been the last few weeks? Sorry for the lack of updates!  It’s been crazy during the end of this semester. But I hope to be back to posting regularly now. What did the future look … Continue reading →

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Cutting through the clutter while maintaining brand image

Posted on April 7, 2014 by Ralph Hanson

One of the great challenges these days for advertisers is managing to cut through the clutter of non-programming messages to grab the attention of viewers, yet still projecting a positive brand image.  That’s what we’re going to be looking at … Continue reading →

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Super Bowl 2014 Media News Roundup

Posted on February 5, 2014 by Ralph Hanson

So the 2014 Super Bowl was played last Sunday.  Seattle schooled Denver pretty decisively, and by most accounts it was not a particularly good year for the commercials.  I can’t say definitively, as I didn’t watch it. (I’m not going … Continue reading →

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Questions Worth Asking (Maybe)

Posted on January 7, 2014 by Ralph Hanson

What do midwestern tabloid newspapers put on their covers when they are tired of snow and cold? Why, puppies, of course!!!  Is America facing a Velveeta shortage heading into the NFL playoff season? And if so, whatever will we do … Continue reading →

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Questions Worth Asking (Maybe)

Posted on September 23, 2013 by Ralph Hanson

Who has America’s oldest college newspaper? At least eight different papers claim the title.  Of course, each paper uses its own standard to determine the “oldest.”  (Thanks to College Media Matters from the Associated Collegiate Press) How sexist were ads … Continue reading →

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Is this a better approach for advertising beer?

Posted on September 7, 2013 by Ralph Hanson

Beer advertisers have been taking a fair amount of heat lately for producing messages that are sophomoric at best and brand damaging at worst.  These ads are criticized for promoting over consumption of lousy beer to under age or barely … Continue reading →

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Media News Update

Posted on June 18, 2013 by Ralph Hanson

Hi, everyone.  Been away on vacation, so no recent posts.  Here’s a roundup of some recent media news of interest: So is it ok to have sexual exploitation featuring men in ads? Kraft is following in the footsteps of the … Continue reading →

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Obsessed fans, Iron Man, Censors, & Rush – Pop Culture Roundup

Posted on May 7, 2013 by Ralph Hanson

So maybe Stephen King wasn’t completely exaggerating  with his obsessed fan in Misery. True Blood author Charlaine Harris has some really  over-the-top fans who don’t want her to end her Sookie Sackhouse vampire series. Iron Man 3 Gets Odd Changes … Continue reading →

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Mountain Dew Uses Racism and Violence Against Women to Promote Caffeinated Sugar Water

Posted on May 1, 2013 by Ralph Hanson

The ad for Mountain Dew is pretty stark. As Your Black World points out. If you’ve never heard of Felicia the Goat, you’ll know about her soon. Felicia the Goat is the main character in a recent Mountain Dew commercial, … Continue reading →

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