Category Archives: Chapter 11

Questions Worth Asking (Maybe)

Posted on March 28, 2013 by Ralph Hanson

And we’re back after a pause for getting fun things like taxes done. Is Nike getting what they want from the Tiger Woods “Winning” ad? (Ad Rants) How does the the 2013 movie box office compare to 2012’s at this … Continue reading →

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Media News Roundup

Posted on February 12, 2013 by Ralph Hanson

Comcast buying out rest of NBCUniversal stock from GE for $16.7 billion, years ahead of schedule So, it looks like General Electric will be completely out of the media business by the end of March, according to reporting from Brian … Continue reading →

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Why I’m Bored With Super Bowl Ads

Posted on February 4, 2013 by Ralph Hanson

It pains me to say this, but I’m bored with Super Bowl advertising. Instead of being innovative, exciting, new and different, they mostly have a predictable sameness to them. This supercut of Super Bowl ads posted over at Deadspin highlights … Continue reading →

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Oreo’s social media blackout ad was hit of 2013 Super Bowl

Posted on February 4, 2013 by Ralph Hanson

When the lights went out on the Super Bowl Sunday, Raven’s coach John Harbaugh looked a bit upset about his team losing its momentum.  And the big advertisers like Coke and and Pepsi didn’t like having their carefully planned series … Continue reading →

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Stupid Advertising Client Tricks

Posted on November 13, 2012 by Ralph Hanson

Advertising agency professionals have always, I’m certain, wanted to complain about the stupid things clients say they want done.  But recently an Irish agency put together a poster exhibition based on the stupidest things their clients have ever said.  Below … Continue reading →

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McDonald’s Urban Ad – 1976

Posted on June 27, 2012 by Ralph Hanson

An “urban ad” for McDonald’s from 1976.  Somethings are better left forgotten…. (Thanks to BuzzFeed for finding this!)

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Link Ch. 11 – Punk Polka, It Exists (as does Techno Polka)

Posted on May 17, 2012 by Ralph Hanson

So I made a bit of a joke about punk polka as long-tail content in my book Mass Communication: Living in a Media World.  But it’s only partially a joke.  Punk polka actually (well, sorta) exists. Here’s a story from … Continue reading →

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Link Ch. 11 – Food Advertising to Children

Posted on May 16, 2012 by Ralph Hanson

You can read the entire e report issued by the Institute of Medicine of the National Academies, entitled, “Food Marketing to Children and Youth: Threat or Opportunity?” in a variety of formats:  As a PDF Read the report online And … Continue reading →

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Links Ch. 11 – Claims of Subliminal Advertising

Posted on May 16, 2012 by Ralph Hanson

Despite absolutely no credible evidence that subliminal advertising is effective or exists, it’s a popular belief that it does exist and is effective. (Please note – This doesn’t mean that sex doesn’t sell.  It’s just not subliminal.)  Here’s link with examples … Continue reading →

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Link Ch. 11 – Apple’s Super Bowl 1984 Commercial

Posted on May 16, 2012 by Ralph Hanson

Many people consider this commercial that introduced the Apple Macintosh during the 1984 Super Bowl to be the greatest commercial ever made.  Maybe.  But it’s certainly the ad that created that the Super Bowl was as much about great ads … Continue reading →

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