Category Archives: Chapter 11

Link Ch. 11 – Coca Cola’s “I’d Like To Teach The World To Sing”

Posted on May 16, 2012 by Ralph Hanson

The Coke jingle “I’d Like To Teach The World To Sing” actually became a hit song back in the 1970s. Bonus Video Coke attracted both praise and controversy when they ran a Super Bowl ad in 2014 featuring the song … Continue reading →

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Link Ch. 11 – McDonald’s Urban Marketing

Posted on May 16, 2012 by Ralph Hanson

McDonald’s had a lot of luck reaching out to the African American community back in 2008 with it’s McNugget Love ad, even though some consumers found it offensive or annoying.  (Hey, it’s a McDonald’s commercial!)  Are ads like this the … Continue reading →

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Link Ch. 11 – Getting Creative With Outdoor Ads

Posted on May 14, 2012 by Ralph Hanson

Billboards and other forms of outdoor advertising don’t always get a lot of respect, but they can be incredibly creative.  Here’s a few examples of cool outdoor ads: Web Urbanist: 15 Clever and Creative Billboard Advertising Campaigns Everything from razor … Continue reading →

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Link Ch. 11 – Top American Ad Agencies

Posted on May 14, 2012 by Ralph Hanson

Here’s a list of the top ad agencies in the U.S., according to Ad Age magazine: WPP Omnicon Group Publicis Groupe Interpublic Group of Companies

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Link Ch. 11 – Meet David Ogilvy

Posted on May 14, 2012 by Ralph Hanson

David Ogilvy is one of the most recognizable names in American advertising, founding one of the leading agencies in America, and having been involved in some of the great advertising campaigns.  Find out a bit more about him here: David … Continue reading →

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Link Ch. 11 – Where’s the Beef? Then and now

Posted on May 13, 2012 by Ralph Hanson

I would argue that for me, Wendy’s “Where’s the beef?” campaign generated the best advertising catch phrase of my lifetime.  In fact, it’s good enough that Wendy’s revived it 30 years later!  Here’s a couple of examples: Reintroducing “Where’s the … Continue reading →

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Link Ch. 11 – Ad Council Public Service Ads

Posted on May 13, 2012 by Ralph Hanson

Here’s a collection of several prominent public service ads produced by the Advertising Council” 1971 – Crying Indian anti-pollution campaign The United Negro College Fund McGruff the Crime Dog  

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Link Ch. 11 – Fun Commercials

Posted on March 29, 2012 by Ralph Hanson

During the advertising unit, I often interrupt the lecture for a “word from our sponsors.”  Here are a few of my favorites: Nissan “Toy Story” Nike “I am Tiger Woods” Levis “I Think I Love Your” by Michael Bay Levis … Continue reading →

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Questions Worth Asking (Maybe)

Posted on February 23, 2012 by Ralph Hanson

I’ve been so busy putting up links to go with the upcoming 4th edition to Mass Communication: Living in a Media World that I haven’t had time to question anything lately.  So here we go: Does Seinfeld’s Jason Alexander pay … Continue reading →

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Link Ch. 11 – Privacy in the Digital Age: Target knows that high school girl is preggers before dad does

Posted on February 16, 2012 by Ralph Hanson

In the age of online shopping and digital information, it’s easy to get paranoid about how much vendors know about us.  You want to get creeped out?  Start paying attention to the recommendations that Amazon makes to you based on … Continue reading →

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