Category Archives: Chapter 11

Super Bowl 2012

Posted on February 6, 2012 by Ralph Hanson

A round up of commentary on advertising from Sunday’s Super Bowl.  More tomorrow. Ad Age – Which commercials did best on social media?Beckham did best. Mother Jones & Storify – Which ads got not-so-great Twitter attention? A number of rather … Continue reading →

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Link Ch. 2 – Two approaches to selling SUVs

Posted on January 24, 2012 by Ralph Hanson

Different people respond to different messages.  Look at how these two commercials for small SUVs target two very different buyers: and

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Questions Worth Asking (Maybe)

Posted on December 15, 2011 by Ralph Hanson

Are aggressive kids more likely to play violent video games? Study says not so much.  Some interesting findings. Is it really a World Wide Web? Well, 25 percent of Europeans have yet to be online. Here’s a link to the … Continue reading →

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Solving the Black Friday Problem

Posted on November 28, 2011 by Ralph Hanson

The NYT’s Robert Frank has a great proposal for ending the madness that is Black Friday starting at midnight.  Put in place a 6 percent national sales tax from 6 p.m. Thanksgiving Thursday to 6 a.m. Friday, the day after … Continue reading →

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So, Are Black Friday Sales Actually a Viral Promotion for “Hunger Games”?

Posted on November 27, 2011 by Ralph Hanson

I’ve never been a big fan of the early morning Black Friday sales.  One year my wife and I did get up very early in an attempt to buy a Nintendo Wii system.  Not at a sale price, just to … Continue reading →

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Global Car Commercials

Posted on September 14, 2011 by Ralph Hanson

I’ve had several interesting, sometimes controversial, commercials show up through my in-box the last few days.  Some old, some new. Great examples to use in class either for teaching advertising or ethics (or both!). They are also just a lot … Continue reading →

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Dear 16-Year-Old Me….

Posted on August 3, 2011 by Ralph Hanson

Dear 16-year-old me, I was diagnosed with melanoma at age 42.  I was lucky; it was caught early…. Ralph A brilliant, if disturbing ad.  Found it as part of a collection at Mashable of the 20 most circulated viral video … Continue reading →

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Google’s goes conventional with ‘Sophie’ ad for Chrome

Posted on May 10, 2011 by Ralph Hanson

Google has a new television ad for its Chrome web browser that is quite charming: Long-time tech journalist Steven Levy (author of the 80s computer classic Hackers) has an interesting analysis of the ad.  He notes that while the ad … Continue reading →

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Denny’s and IMC

Posted on April 6, 2011 by Ralph Hanson

In the advertising chapter of my book Mass Communication: Living in a Media World, I talk about the Integrated Marketing Communication campaign that Denny’s started back in 2009 to build its brand among lapsed and infrequent customers.  They put together … Continue reading →

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Link Ch. 11 – Finding success through mobile advertising

Posted on February 16, 2011 by Ralph Hanson

Advertising consultant Kathryn Koegel recently served as a judge of the GSMA Global Mobile Awards.  She writes for Advertising Age that she learned a lot about how mobile advertising is being done around the world.  What did she discover?  That … Continue reading →

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