Category Archives: Chapter 11

Deconstructing the Eminem / Chrysler Commercial

Posted on February 15, 2011 by Ralph Hanson

Although it was neither the most watched nor the most remembered, for me the 2-minute long Eminem / Chrysler / Detroit ad was by far the best of the Super Bowl commercials.  Why?  It told a compelling story in a … Continue reading →

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Return to Super Bowl Advertising

Posted on February 10, 2011 by Ralph Hanson

Here are a number of interesting followup articles on the success (or lack-thereof)  for the Sunday’s Super Bowl ads: Chicago Tribune reviews the Himalayan Restaurant featured in the controversial Groupon ad. The fish curry is ok, but not amazing. Chicago … Continue reading →

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Super Bowl – The Day After

Posted on February 7, 2011 by Ralph Hanson

The nation’s most important day for television advertising has passed, a football game got played, and now the analysis begins.  Here’s a few thoughts on yesterday’s event: In my mind, and many others, the one clearly best commercial of the … Continue reading →

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Holiday Potpourri

Posted on December 29, 2010 by Ralph Hanson

Target takes an edgier approach in advertising to new moms Cute no longer cuts it.  New Target ad uses head, “I just had a 20-minute conversation with a stranger about nipples.”  Figuring out how to target (lower case) a narrow market … Continue reading →

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Reflections on Omaha 10/10/10

Posted on October 13, 2010 by Ralph Hanson

Updates with more links coming I had a great visit Monday to the Omaha 10/10/10 conference held at the University of Nebraska at Omaha this last weekend.  The conference was designed to look at communication technology development in all fields … Continue reading →

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Media News I Found On Twitter

Posted on September 8, 2010 by Ralph Hanson

Bob Dylan Song Featured in Ad for Google Instant Given that he previously appeared in a Victoria’s Secret ad, I guess we can’t get too upset.  How having search capability that is even faster than an every-few-seconds basis is a big … Continue reading →

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Questions Worth Asking (Maybe)

Posted on September 3, 2010 by Ralph Hanson

Who’s using mobile phones the most? And what are they using them for?  A great look at demographic data on mobile phone calling and texting from NielsenWire. I know what you want, but what do you need? How badly do … Continue reading →

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