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Category Archives: Chapter 12
“Will we be extremists for hate or for love?” Dr. King’s Letter from a Birmingham Jail
One of the greatest honors of my life was being invited to speak at the Martin Luther King, Jr. candlelight vigil several years ago at the UNK student union, along with Kevin Chaney, who was then UNK’s women’s basketball coach. This year’s … Continue reading
Posted in Chapter 12
Tagged extremist for love, Letter from a Birmingham Jail, MLK
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Dr. King urged us all to be extremists for love and justice, not for hate
One of the greatest honors of my life was being invited to speak at the Martin Luther King, Jr. candlelight vigil several years ago at the UNK student union, along with Kevin Chaney, who was then UNK’s women’s basketball coach. This year’s … Continue reading
Nike, Colin Kaepernick, Politics & Social Media
There’s been an ongoing battle going on in social media for the year or so over the meaning of Colin Kaepernick’s kneeling during the national anthem to protest police violence against black men and the fact that he has not … Continue reading
Posted in Chapter 10, Chapter 11, Chapter 12, Chapter 14
Tagged advertising, Colin Kaepernick, marketing, Nike, public relations, social media
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Teaching Integrated Marketing Communication with Coca-Cola Freestyle
We were talking about Integrated Marketing Communication (IMC) in class this morning, and we used this video of Scott Cuppari, global marketing director for Coca-Cola Freestyle talking to students at the 2015 PRSSA National Conference. Scott is a grad of … Continue reading
Posted in Chapter 11, Chapter 12
Tagged advertising, Coca-Cola Freestyle, Coke, IMC, public relations
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Remembering Dr. King – “Will we be extremists for hate or for love?”
One of the greatest honors of my life was being invited to speak at the Martin Luther King, Jr. candlelight vigil three years ago at the UNK student union, along with Kevin Chaney, who was then UNK’s women’s basketball coach. This year’s … Continue reading
Posted in Chapter 12
Tagged civil rights, MLK, public relations
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24-hour Video Game Streaming Fund Raiser
My friend and occasional guest blogger Aaron Blackman is doing a 24-hour live streaming video game fund raiser for Omaha Children’s Hospital. He writes: My wonderful wife Michelle had surgery on her heart when she was 3 years old. She … Continue reading
Posted in Chapter 10, Chapter 12
Tagged Aaron Blackman, Because I can, fund raising, video games
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How Lin-Manuel Miranda helped boost a tweet about insulin in Puerto Rico
The one thing you need to know about me as I tell this story is that I’m an insulin-dependent diabetic. My pancreas checked out several years ago and no longer does much. Which means that I have to manually control … Continue reading
Posted in Chapter 10, Chapter 12
Tagged activism, Because I can, diabetes, Hamilton, Lin-Manuel Miranda, social media
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MLK’s “Letter From A Birmingham Jail” is still relevant today
Over the last couple of days, Martin Luther King, Jr.’s “Letter from a Birmingham Jail” has been getting lots of mention on Twitter and other social media in reaction to the NFL players and management participating in the #takeaknee protests. … Continue reading
Posted in Chapter 12, Chapter 14, Chapter 6
Tagged Letter from a Birmingham Jail, Martin Luther King, MLK, social media, takeaknee, twitter
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“Let Freedom Ring…” ‘I have a dream’ speech was 54 years ago today
“And if America is to be a great nation this must become true. So let freedom ring from the prodigious hilltops of New Hampshire. Let freedom ring from the mighty mountains of New York. Let freedom ring from the heightening … Continue reading
Posted in Chapter 12, Chapter 6
Tagged I have a dream, Martin Luther King, MLK
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And now you know… the rest of the story
Followup to several stories we’ve been talking about here: No Kidding! United dragging report: “Our review shows that many things went wrong that day.” United had a terrible few days a couple of weeks ago when they ended up having airport … Continue reading
Posted in Chapter 12, Chapter 6, Chapter 9, Uncategorized
Tagged public relations, Rachel Maddow, student journalists, united
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