Category Archives: Chapter 12

Media News Roundup

Al Jazeera America gives viewers a more serious look at the news This summer I had my online media literacy students watch Al Jazeera English online for half an hour.  They were all surprised at how serious of a newscast … Continue reading

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Should breweries fight their legal battles through social media?

I got a call today from a reporter in Kentucky asking my thoughts about whether it was wise for a pair of breweries — one local, one part of a large conglomerate — to be duking out their legal fight … Continue reading

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Is Carnival cruising for a PR bruising?

Updated By now, virtually everyone in America knows about the mess that is the Carnival cruise ship Triumph.  The ship suffered an engine fire earlier this week that resulted in the ship being without electricity and drifting in the Gulf … Continue reading

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Amazing Media Quotes

A round up of unexpected things I’ve read recently.  None of these are from The Onion! NPR Station Urges Listeners to Have Sex and Make More Listeners “Chicago’s NPR station, WBEZ, is making a more intimate appeal than usual during … Continue reading

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#1 Party School

The Princeton Review has continued to release its list of university “honors” this week in an effort to promote its annual college guide.  Most notorious of these is the “Top Party School” list which no university wants to find itself … Continue reading

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Link Ch. 12 – Principles of Crisis Communication from Burson Marsteller

Perhaps no public relations agency has more of a reputation for dealing with crisis communication than Burson-Marsteller. Here’s a link to what the firm calls the Ten Principles of the New Crisis Communications.

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Link Ch. 12 – Exxon Valdez and Deepwater Horizon BP PR Disasters

Oil giants Exxon and BP have both had oil spill disasters that have proved to be ongoing public relations problems for both companies as well. Here are a pair of articles from the New York Times that analyze how the … Continue reading

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Link Ch. 12 – Domino’s and Pizza Hut deal with social media crisis

In April of 2009, Domino’s Pizza faced a restaurant company’s worst nightmare when two employees posted a video showing one of them putting cheese up his nose and then placing it on a sandwich, blowing his nose on a sandwich, … Continue reading

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Link Ch. 12 – Edward L. Bernays – The Father of Spin

Not all the history of Edward L. Bernays, one of the founders of modern public relations, is complimentary and positive.  In 1998, Boston Globe reporter Larry Tye wrote a biography of Bernays titled The Father of Spin: Edward L. Bernays … Continue reading

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Link Ch. 12 – Occupying Public Relations

Occupy protesters grabbed a lot of public attention in the fall and early winter of 2011. While they were quite effective at gaining media coverage, the Occupiers may have been less effective at getting across their message.  Here are several … Continue reading

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