Category Archives: Chapter 12

Link Ch. 12 – West Virginia University PR

Posted on May 7, 2012 by Ralph Hanson

Chris Martin is the vice president for university relations at West Virginia University, and as such she has to deal with a range of publics and issues.  Here’s just a sampling. In the spring of 2012, a crew working on … Continue reading →

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Good Friday, Dr. King, and the Letter from a Birmingham Jail

Posted on April 6, 2012 by Ralph Hanson

Dr. Martin Luther King Jr. always understood symbolism and that words and actions had to match each other. That’s why he marched and got arrested in Birmingham, Alabama on Good Friday, 1963. While he was jailed there over Holy Week, … Continue reading →

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Martin Luther King Jr., Civil Rights & Public Relations

Posted on January 16, 2012 by Ralph Hanson

Civil rights leader Martin Luther King Jr. displayed a brilliant understanding of public relations throughout the campaign to integrate the South in the 1950s and 1960s. King knew that it would take a combination of action, words, and visibility in … Continue reading →

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Truth 4 – Nothing’s New: Rihanna and Rita Hayworth: Beautiful, sexy and not winning an award

Posted on January 2, 2012 by Ralph Hanson

Back in 1939, a young actress by the name of Rita Hayworth was trying to become a household name, and her press agent, the legendary Henry Rogers was willing to do whatever it would take to make her a Hollywood … Continue reading →

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Virginia Tech Shooting Drives News to Social Media

Posted on December 8, 2011 by Ralph Hanson

When the story broke this afternoon about a shooting that has reportedly left two dead on the Virginia Tech campus, two things happened.  People started remembering the horror of the 2007 shooting on the campus that left 33 people dead, … Continue reading →

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T-Shirts, ESPN, and College PR

Posted on September 23, 2011 by Ralph Hanson

West Virginia University has a big public relations opportunity and a bit of PR problem coming up this weekend. The opportunity?  ESPN’s immensely popular College GameDay is coming to the Mountain State for the West Virginia vs. Louisiana State game. … Continue reading →

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Oil Company PR – Talk only when you have to

Posted on August 26, 2011 by Ralph Hanson

Mike Marn of the blog Marn’s Market sent me this story about Exxon working hard to keep a major oil discovery in the Gulf secret until it was forced to reveal it. The PR News website quotes PR professor Judith … Continue reading →

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Top Visual Communication Creative Projects from AEJMC11

Posted on August 17, 2011 by Ralph Hanson

Last week I attended (and Tweeted about) some great sessions at the AEJMC meetings in St. Louis.  This will be the first of a series of posts highlighting what I saw and heard. This post looks at the award-winning creative … Continue reading →

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Reflections on Omaha 10/10/10

Posted on October 13, 2010 by Ralph Hanson

Updates with more links coming I had a great visit Monday to the Omaha 10/10/10 conference held at the University of Nebraska at Omaha this last weekend.  The conference was designed to look at communication technology development in all fields … Continue reading →

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