Category Archives: Chapter 6

Worst automated story promo placement ever?

Posted on October 24, 2014 by Ralph Hanson

So, this probably wasn’t the story promo you were hoping to pair with the Nebraska senior pictures story…  

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Questions Worth Asking (Maybe)

Posted on August 25, 2014 by Ralph Hanson

Has the University of Illinois repealed the First Amendment for its faculty? New tenured prof gets contract dropped over “vulgar and insulting” tweets. What can marketers learn from the Ice Bucket Challenge? Make it fun. Make it easy. Make it … Continue reading →

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Who are the Press?

Posted on April 16, 2014 by Ralph Hanson

One question that’s pretty hard to answer these days is “Who is a reporter?” Is this someone who works for a newspaper?  A television station? A radio network?  Most folks would say, yes, these people are reporters. But as I … Continue reading →

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Questions Worth Asking (Maybe)

Posted on April 14, 2014 by Ralph Hanson

Is public relations simply talking to people, placing press releases and blocking access to executives? In fact, none of those are at the core of modern PR, according to PR mogul Richard Edelman.  Good summary of what public relations is … Continue reading →

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Pre-class video: Joe Jackson singing “Sunday Papers”

Posted on February 24, 2014 by Ralph Hanson

Here’s Joe Jackson making a visit from the 1980s with his song “Sunday Papers.” Because we’re talking about newspapers today.

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Was Justin Bieber the most important story in America yesterday?

Posted on January 24, 2014 by Ralph Hanson

As you no doubt have heard, if you were paying attention to almost any news media in America yesterday, Canadian pop star Justin Bieber was arrested early Thursday morning for drag racing and DUI in Miami, Florida.  In fact, if … Continue reading →

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What can we learn from the Chris Christie Bridge scandal?

Posted on January 9, 2014 by Ralph Hanson

As you no doubt have heard in the last few days, New Jersey Gov. Chris Christie is in a lot of hot water over actions by his staff in closing several lanes of traffic on the George Washington Bridge this … Continue reading →

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Questions Worth Asking (Maybe)

Posted on January 7, 2014 by Ralph Hanson

What do midwestern tabloid newspapers put on their covers when they are tired of snow and cold? Why, puppies, of course!!!  Is America facing a Velveeta shortage heading into the NFL playoff season? And if so, whatever will we do … Continue reading →

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Questions Worth Asking (Maybe)

Posted on November 22, 2013 by Ralph Hanson

How does the New York Times get past Chinese censorship? Setting up new publications in China is part of the story.  How can national journalists avoid getting punked by a fake Georgia congressman on Twitter? Start by making sure there … Continue reading →

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Media News That Ought Not To Surprise You

Posted on October 24, 2013 by Ralph Hanson

Netflix set to surpass HBO in USA paid subscriptions You can watch any of their programs any time and any where on any device for about $8 a month.   And they let you shotgun their original series from day … Continue reading →

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