Category Archives: Uncategorized

Denny’s and IMC

Posted on April 6, 2011 by Ralph Hanson

In the advertising chapter of my book Mass Communication: Living in a Media World, I talk about the Integrated Marketing Communication campaign that Denny’s started back in 2009 to build its brand among lapsed and infrequent customers.  They put together … Continue reading →

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36 Hitchcock Movie Death Scenes

Posted on March 9, 2011 by Ralph Hanson

/Film has another great Video of the Day up today.  This one is of 36 death scenes from Alfred Hitchcock movies, timed to happen simultaneously.  /Film has the list of all the movies up on their site.

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Super Bowl – The Day After

Posted on February 7, 2011 by Ralph Hanson

The nation’s most important day for television advertising has passed, a football game got played, and now the analysis begins.  Here’s a few thoughts on yesterday’s event: In my mind, and many others, the one clearly best commercial of the … Continue reading →

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Different sources of news about Egypt

Posted on February 2, 2011 by Ralph Hanson

Want to see how different media outlets are covering the news out of Egypt?  Here’s your chance to compare and contrast for yourself:  Sounds like that could be a great media literacy assignment…. Suggestions of sources to add or potential … Continue reading →

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Is There a Conspiracy? Olbermann, MSNBC, GE, Comcast & Advertisers

Posted on January 26, 2011 by Ralph Hanson

The big media news last Friday was that controversial, popular and profitable MSNBC Countdown host Keith Olbermann announced that show was at an end and that he and MSNBC would not be working together anymore. The Twitterverse quickly exploded with … Continue reading →

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“Silence equals consent….”

Posted on January 9, 2011 by Ralph Hanson

“We know that silence equals consent when atrocities are committed against innocent men, women and children. We know that indifference equals complicity when bigotry, hatred and intolerance are allowed to take root. And we know that education and hope are … Continue reading →

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A Tragedy Through the Eyes of Social Media

Posted on January 9, 2011 by Ralph Hanson

This evening Arizona congresswoman Gabrielle Giffords is recovering from surgery for being shot in the head as part of an attack that killed six people, including a federal judge.  Reports say that a total of 18 people were injured. As … Continue reading →

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Media Trends for 2011

Posted on January 5, 2011 by Ralph Hanson

E-books outselling print books, week after holidays – USA Today Perhaps 2011 will finally be the year of the E-book.  This week’s USA Today bestselling list will show that the E-book version of the top six books will have outsold … Continue reading →

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Bob Woodward and Ben Bradlee do Promo for Washington Post iPad App

Posted on November 10, 2010 by Ralph Hanson
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Questions Worth Asking (Maybe)

Posted on November 9, 2010 by Ralph Hanson

What’s the most popular e-reader? HINT: It’s the one more people own – the laptop. How big is the e-book market? Forrester reports that it has hit $1 billion and will grow rapidly over the next three years.  It’s still … Continue reading →

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