Amazing Media Quotes

A round up of unexpected things I’ve read recently.  None of these are from The Onion!

  • NPR Station Urges Listeners to Have Sex and Make More Listeners
    “Chicago’s NPR station, WBEZ, is making a more intimate appeal than usual during its current membership drive. Rather than simply asking you for a few bucks, the station is asking you to “Go make babies” with other “interesting people”—who may be likely to become “interesting people” and future WBEZ listeners themselves.” (AdWeek, HT @ojezap)
  • Why Red State’s Erick Erickson is an interesting addition to Fox News
    “We no longer have to transport ourselves to a magical alternate reality to ponder what a love child between Richard Nixon and Dick Cheney would look like.  Given a Justice Department memo obtained by NBC News, we can conclude that child would look like none other than President Barack Obama.” Erick Erickson of RedState.com and Fox News.
  • When social media PR goes bad – Applebee’s edition
    “One would think that in 2013 anyone who does social media professionally has the social Web figured out, particularly when one works for a big brand that has hundreds of thousands of customers who know how to use Facebook and Twitter.”But I guess we know what happens when one assumes.

    Let’s take Applebee’s as case in point.” (Ragan.com)

  • We’re really living in a mobile media world
    “By 2017, there will be an estimated 5.2 billion people using mobile phones, up from 4.3 billion in 2012. There will also be about 1.7 billion connected machines — anything from a home appliance to a car — in five years.” (Cecilia Kang, Washington Post)
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Free Kindle download on book about Disney’s John Carter of Mars misfire

“John Carter and the Gods of Hollywood” about what went wrong with the Disney/Andrew Stanton adaptation of John Carter of Mars is free on Kindle through Thursday, February 7th.

Thanks to BoingBoing for the story on this.

 

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Why I’m Bored With Super Bowl Ads

It pains me to say this, but I’m bored with Super Bowl advertising. Instead of being innovative, exciting, new and different, they mostly have a predictable sameness to them. This supercut of Super Bowl ads posted over at Deadspin highlights the problem of “How many boobs and nut shots were there in the Super Bowl commercials?”  As they say:

Another year, another 70-plus multimillion-dollar round of hyper-produced spots for the Super Bowl featuring silent women in bikinis, abused consumers, and CrAzY CoLLiSiOns. May we never forget the two magic words—sex and violence—and may we never evolve.

To be sure, there were memorable, heart touching ads out there.  Dodge had the 2-minute-long “So God made a farmer” Paul Harvey-voiced ad for their trucks which attracted mixed response, depending, I suppose, on what part of the country you’re from.  (I live in Nebraska and liked it, though I don’t think it was as good as the Eminem “Imported From Detroit” ad from a couple of years ago):

Another ad that attracted a lot of positive attention (and romanticized farming) was the Budweiser ad featuring a newborn clydesdale. It was USA Today’s highest rated commercial of the evening, and the clydesdales have long history as part of the Budweiser brand image. (The version I’ve linked to is an extended web-cut of the ad.)

(Ok, after rewatching this one, I have to admit it’s a heartwarming ad that does a lot to build good feelings about the brand.)

But overall, I can’t say that any of the ads this year stood out as giving a strong message positive message about the product as well as being enjoyable to watch.  Yes, I liked the Paul Harvey-based Dodge ad.  But I would have been hard pressed to know that it was an ad for Dodge trucks.  Instead, I’m going to remember the great short film about farmers.

Argue as much as you want about the Eminem Imported From Detroit playing fast and loose with labor history, it made me proud of Chrysler, even if I shouldn’t have been.

And that’s what I think makes for a great commercial.

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Oreo’s social media blackout ad was hit of 2013 Super Bowl

When the lights went out on the Super Bowl Sunday, Raven’s coach John Harbaugh looked a bit upset about his team losing its momentum.  And the big advertisers like Coke and and Pepsi didn’t like having their carefully planned series of ads disrupted.

For me, though the big deal to come out of half-hour lights out delay was the fact that Oreo was able to execute, approve and deliver a brilliant little social media ad within minutes of the outage starting.

As Ad Age reports, other advertisers also jumped in, but few did it as well as Oreo did.  They note that Oreo’s agency put together the creative (the image) and got it approved within minutes.  And once it was out there, people retweeted the message more than 10,000 times within an hour.  Ad Age was arguing on Monday that Oreo got a bigger bang out of this simple message that the cookie company did out of its elaborate (and expensive) TV commercial.

To me, this commercial represents everything that’s wrong with Super Bowl commercials these days.  They work so hard at giving us something exciting and fun to watch that they forget to tell us anything about the brand.  The TV ad is funny, but the lights out quickie ad made me want cookies and milk.

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When Super Bowls Turn Naughty – Do We Care?

During the 2004 Super Bowl, singer Janet Jackson exposed her nipple for 9/16ths of a second, resulting in 8 years of litigation over whether CBS would have to pay a $500,000 fine for the “fleeting nudity.”  In the end, courts ruled that the proposed fine was “arbitrary and capricious.”

Want to make up your own mind?  Here’s the section of the halftime show in question:

(Of course, when Nancy Grace did the same thing on Dancing with the Stars, no one talked about fines….)

Then this year immediately following the Super Bowl, Ravens player Joe Flacco drops the  F-bomb, calling the game ” F&$%ing awesome” in front of a live microphone.  Again, a fleeting offensive moment that could potentially lead to substantial fines.

This morning, I asked the students in my Global Media Literacy class how they felt about both Jackson and Flacco. The question was: Are you more bothered by Jackson’s 9/16ths of a second exposure, Flacco’s F-bomb, or are you unable to get upset about either.  Here’s the results:

  • Jackson – 4
  • Flacco – 1
  • Don’t care about either – 16

And this is in central Nebraska.  FCC, perhaps there are better things for you to worry about these days.

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AV Club on why Mr. Rogers was greatest TV show ever

“In its low-rent production values and matter-of-fact delivery, Mister Rogers’ Neighborhood got at something simple, yet surprisingly profound: People just want to be loved.” – Todd VanDerWerff

Couldn’t agree more!  Mr. Rogers always had the joy of simple things in everything  he did.

Mr.Rogers on the Tonight Show in 1983

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Questions Worth Asking (Maybe)

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Link Ch. 3 – Revisiting Re-imagined Disney Princesses

Several years ago, illustrator Jeffrey Thomas posted several incredibly twisted re-imagined Disney princesses/heroines that immediately went viral on the Interwebs.  I’ve loved his images, especially the zombie Little Mermaid and the evil-eyes Snow White.

Now Thomas has released a series of new twisted princesses on his deviant art page, including this brilliant take on Tinker Bell below (which is not that far from where Tink’s heart was during much of Peter Pan…).

Check out his work on his Deviant Art page.  There’s even a cool composite mural. (You may have to log into Deviant Art to view all the images.)

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Watching the Inauguration

In my book, Mass Communication: Living in a Media World, I present “The seven truths ‘they’ don’t want you to know about the media.” These are essentially the seven thesis statements of the book, but that sounds so boring, so the Seven Truths they are.  The first of these is “Media are a central part of our lives.”  And the second is “There are no mainstream media.”

I saw a vivid reminder of both of these yesterday as I watched and listened to President Obama’s second inauguration using a range of media technologies.

I started by listening in my car to CNN’s coverage on my satellite radio.

I soon moved to watching NBC’s streaming coverage at the YMCA using a wifi signal on my iPhone.

As I let the gym and went to do a little shopping, I listened to the event on NPR first on my car radio and then using audio streaming via cellular data on my iPhone.

When I finally got home, I joined my wife and mother-in-law watching the end of it on CNN our HDTV set.

By the time I was done I had listened using both broadcast and satellite radio, streaming video on a 3.5″ screen via wifi, streaming audio via cell phone, and cable television on a 42″ screen.  And I did all of these without really having to think about what I was doing.  I just pushed a button or did a quick search on Google, and I had access to this.

We may not have jet packs yet, but we certainly live in an amazing media world.

Want to watch it all over again? C-SPAN is your friend!

 

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Glee covers Jonathan Coulton’s version of Baby Got Back without any credit to him

About seven years ago, singer/songwriter Jonathan Coulton recorded a brilliant acoustic version of Sir Mix A Lot’s “Baby Got Back,” turning the rap into a sweet ballad. Take a listen:

Lots of fun, and a very distinctive cover.  No way you would hear this and not know that this it the Jonathan Coulton cover. (Kinda like the Gary Jules cover of the Tears for Fears song  “Mad Love.”)

So now the folks on the Fox show Glee have performed the Coulton version of “Baby Got Back,” but they have made no reference to it being based on Coulton’s cover, nor did they contact Coulton about it.

Now it’s great that Glee is picking up on something so cool.  But it would be much cooler if they would have made mention of the independent musician who created this version of the song.  Of course, companies like News Corp. (that owns Fox Broadcasting that airs Glee) always wants proper credit and compensation for their creative content….

Come on, Fox, let’s do the right thing here!

(Oh, right, this is News Corp., that hacked into the cell phone of a murdered British girl so they could come up with more tabloid stories on her…)

By the way, this is another example of Glee and  Truth 3 – Everything from the margin moves to the center.  An indy artist’s version of a rap song gets made part of a hit TV show.  Would have been a great chance for much more of the world to know who Jonathan Coulton is.

UPDATE: Folks, there is no question that the alleged Glee clip is a performance of Jonathan Coulton’s version of “Baby Got Back.”  It has his lyric change (Johnny C’s in trouble) and the original melody that he gave it.

Here’s an acoustic version of “Baby Got Back” done by Joel Martin on Canadian Idol that’s not based on the Coulton cover.  You can tell it isn’t based on Coulton’s version because it has an entirely different melody. (Thanks @yakfur for pointing this one out to me!)

 

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