Link Ch. 12 – Principles of Crisis Communication from Burson Marsteller

Posted on May 9, 2012 by Ralph Hanson

Perhaps no public relations agency has more of a reputation for dealing with crisis communication than Burson-Marsteller. Here’s a link to what the firm calls the Ten Principles of the New Crisis Communications.

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Link Ch. 12 – Exxon Valdez and Deepwater Horizon BP PR Disasters

Posted on May 9, 2012 by Ralph Hanson

Oil giants Exxon and BP have both had oil spill disasters that have proved to be ongoing public relations problems for both companies as well.

Here are a pair of articles from the New York Times that analyze how the companies mishandled their communications.

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Link Ch. 12 – Domino’s and Pizza Hut deal with social media crisis

Posted on May 9, 2012 by Ralph Hanson

In April of 2009, Domino’s Pizza faced a restaurant company’s worst nightmare when two employees posted a video showing one of them putting cheese up his nose and then placing it on a sandwich, blowing his nose on a sandwich, and farting on a sandwich.  Once the video was posted on YouTube, it spread rapidly through Twitter and other social media,

Although the original video is no longer available online, here is a story from the Today show about the case that highlights some of the worst moments of the video:

Domino’s attempted to respond quickly and responsibly, but the video spread so fast that it was hard for them to deal with the damage it had done.  Here’s the response the president of Domino’s posted to YouTube:

You can also view an edited version of the original video here.

The crisis created by ugly video repeated itself (Secret 4!) when in February of 2014, a Pizza Hut in Kermit, West Virginia had to explain why a security video had surfaced of one of its district managers urinating in a dish-washing sink at the restaurant. The video was subsequently posted to YouTube where it accumulated more than 600,000 views in three months. Not long after the crisis broke, Pizza Hut announced that the store in Kermit would close permanently.

WOWK 13 Charleston, Huntington WV News, Weather, Sports

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Link Ch. 12 – Edward L. Bernays – The Father of Spin

Posted on May 9, 2012 by Ralph Hanson

The Father of Spin: Edward L. Bernays & the Birth of Public RelationsNot all the history of Edward L. Bernays, one of the founders of modern public relations, is complimentary and positive.  In 1998, Boston Globe reporter Larry Tye wrote a biography of Bernays titled The Father of Spin: Edward L. Bernays & the Birth of Public Relations.

 

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Link Ch. 12 – Occupying Public Relations

Posted on May 9, 2012 by Ralph Hanson

Occupy protesters grabbed a lot of public attention in the fall and early winter of 2011. While they were quite effective at gaining media coverage, the Occupiers may have been less effective at getting across their message.  Here are several stories about the Occupiers along with some videos of the protests.

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Link Ch. 12 – West Virginia University PR

Posted on May 7, 2012 by Ralph Hanson

Chris Martin is the vice president for university relations at West Virginia University, and as such she has to deal with a range of publics and issues.  Here’s just a sampling.

In the spring of 2012, a crew working on the I’m Shmacked college partying documentary showed up on the WVU campus on a sunny, warm St. Patrick’s day and managed to tape a number of students drinking more than their share of alcohol.

Handling the story of students and alcohol is always an issue on college campuses, but one way Martin deals with this is by making sure that other, more positive stories show up higher in video search results about the university.  For example, compare the number of views the Shmacked video has compared to this one of of the WVU marching band on Veterans Day. (As of this writing, the Shmacked video had about 345,000 views while the marching band video was nearing 3 million views.)

One of the ways Martin and her staff work at communicating with students, potential students, and their families is through microsites, such as this one used to share commencement stories.

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Questions Worth Asking (Maybe)

Posted on April 24, 2012 by Ralph Hanson
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Link Ch. 9 – Univision and telenovelas

Posted on April 22, 2012 by Ralph Hanson

Telenovelas, the Spanish-language (and Portuguese) soap operas that are so popular throughout Central and South American have found a home in the United States on the Univision Spanish-langauge broadcast network.

Univision has the fifth-largest audience for a broadcast network in the United States, and on a night that it’s carrying popular programming, it can often come in number four in the ratings.

Univision has a whole section of its Website devoted to telenovelas.  Follow this link to see which ones are currently popular.

Here’s a clip from the six-month long serial Soy Tu Dueña that drew record-seting ratings for Univision:

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Link Ch. 9 – Puppets Explain Nielsen Ratings

Posted on April 10, 2012 by Ralph Hanson

A great video explaining how Nielsen’s television ratings work created by data visualization agency JESS3 for ESPN.

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Link Ch. 9 – Jon Stewart and the Daily Show

Posted on April 10, 2012 by Ralph Hanson

Jon Stewart has made a name for himself not only as a comedian but also as a journalist and journalism critic.  Here are several links and videos that illustrate just who Jon Stewart is:

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