Link Ch. 12 – Occupying Public Relations

Occupy protesters grabbed a lot of public attention in the fall and early winter of 2011. While they were quite effective at gaining media coverage, the Occupiers may have been less effective at getting across their message.  Here are several stories about the Occupiers along with some videos of the protests.

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Link Ch. 12 – West Virginia University PR

Chris Martin is the vice president for university relations at West Virginia University, and as such she has to deal with a range of publics and issues.  Here’s just a sampling.

In the spring of 2012, a crew working on the I’m Shmacked college partying documentary showed up on the WVU campus on a sunny, warm St. Patrick’s day and managed to tape a number of students drinking more than their share of alcohol.

Handling the story of students and alcohol is always an issue on college campuses, but one way Martin deals with this is by making sure that other, more positive stories show up higher in video search results about the university.  For example, compare the number of views the Shmacked video has compared to this one of of the WVU marching band on Veterans Day. (As of this writing, the Shmacked video had about 345,000 views while the marching band video was nearing 3 million views.)

One of the ways Martin and her staff work at communicating with students, potential students, and their families is through microsites, such as this one used to share commencement stories.

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Questions Worth Asking (Maybe)

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Link Ch. 9 – Univision and telenovelas

Telenovelas, the Spanish-language (and Portuguese) soap operas that are so popular throughout Central and South American have found a home in the United States on the Univision Spanish-langauge broadcast network.

Univision has the fifth-largest audience for a broadcast network in the United States, and on a night that it’s carrying popular programming, it can often come in number four in the ratings.

Univision has a whole section of its Website devoted to telenovelas.  Follow this link to see which ones are currently popular.

Here’s a clip from the six-month long serial Soy Tu Dueña that drew record-seting ratings for Univision:

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Link Ch. 9 – Puppets Explain Nielsen Ratings

A great video explaining how Nielsen’s television ratings work created by data visualization agency JESS3 for ESPN.

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Link Ch. 9 – Jon Stewart and the Daily Show

Jon Stewart has made a name for himself not only as a comedian but also as a journalist and journalism critic.  Here are several links and videos that illustrate just who Jon Stewart is:

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Good Friday, Dr. King, and the Letter from a Birmingham Jail

Dr. Martin Luther King Jr. always understood symbolism and that words and actions had to match each other. That’s why he marched and got arrested in Birmingham, Alabama on Good Friday, 1963. While he was jailed there over Holy Week, he wrote his Letter from a Birmingham Jail. How much more powerful is that as a message and a symbol than a “Letter from a Birmingham Hotel Room”?

A blessed Easter or Passover to you all.


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Link Ch. 8 – The Bechdel Test

There are lots of movies with great relationships between men.  There are a number of movies with interesting roles for women.  But how many movies out there feature multiple major female characters who interact with each other?  That’s the question the Bechdel Test for Women in Film tries to answer.  I stumbled across this amazingly simple tool for analyzing films in one of those “You might also like” boxes at the bottom of the Mediaite page.

Here’s the scoop, quoted from Rachel Sklar’s Mediaite article (which references a post from Boing, Boing):

The Bechdel test—named for the cartoonist Alison Bechdel who wrote a long-running comic strip called Dykes To Watch Out For and the critically acclaimed graphic novel Fun Home—is a test to assess whether women have a meaningful presence in a movie. It consists of three questions.

1. Are there two or more women in it that have names?
2. Do they talk to each other?
3. Do they talk to each other about something other than a man?

Once you start thinking about it, you’ll be surprised by how many films don’t pass this test. In fact, there are entire genres (action-adventure, for example) that seem to fail the Bechdel test, by and large.

Not surprisingly, male-centric movies such as Fight Club, or Lawrence of Arabia, or Das Boot don’t pass the test.  But as Rachel Sklar points out, other notable non-passing movies include:

  • Shrek
  • Clerks
  • Big Lebowski
  • Home Alone
  • Slumdog Millionaire
  • The Truman Show
  • Lord of the Rings
  • Tomb Raider
  • and even…. Princess Bride

This test doesn’t judge the quality of the movie or whether it is misogynistic, only that it doesn’t portray the interaction of two women with names dealing with something other than a man.

Let me reiterate – the Bechdel test doesn’t say whether a movie is good or bad, or whether it has positive portrayals of women (Read the full week of the comic Dumbing of Age for a great discussion of this!).  It only tells us how central the interactions of women with other women are to the plot of the movie.

Here are two videos that deal with the Bechdel test.  The first introduces us to the test and the second looks at how the movies nominated for best picture Oscar in 2012 fared when facing the test.

The Bechdel Test

Applying the Bechdel Test to the 2012 Oscars

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Questioning The Hunger Games

So the movie of The Hunger Games is out, and it’s been an enormous success.  Here are some questions the movie might raise:

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Link Ch. 8 – Trailer for “The Artist”

The Artist won a host of Oscars in 2012, including Best Actor and Best Picture.  Not bad for a black & white silent movie….

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