One issue that has stayed in my book Mass Communication: Living in a Media World has been the issue of beauty, size and age in magazine advertisements and editorial content. Here is the second of three posts that look these issues over the years that I originally wrote back in 2009. There is a 2012 update at the end:
Is There In Truth No Beauty? Part II
Glamour magazine has set off somewhat of an Internet phenomenon with a small photo it ran on page 194 of its September 2009 issue. It’s a nearly nude image of model Lizzi Miller sitting on a bench with a great big smile on her face. As photos go, it’s no more than PG. Certainly other photos in the magazine, either editorial or advertising, showed more skin. So why is this photo garnering so much attention? Ms. Miller has a small belly pooch. Glamour Editor-In-Chief Cindi Leive writes on her blog:
It’s a photo that measures all of three by three inches in our September issue, but the letters about it started to flood my inbox literally the day Glamour hit newsstands. (As editor-in-chief, I pay attention to this stuff!) “I am gasping with delight …I love the woman on p 194!” said one…then another, and another, andanotherandanotherandanother. So…who is she? And what on earth is so special about her?
Here’s the deal: The picture wasn’t of a celebrity. It wasn’t of a supermodel. It was of a woman sitting in her underwear with a smile on her face and a belly that looks…wait for it…normal.
The photo goes with a story by Akiba Solomon on women feeling comfortable in their own skin. The photo has no caption, no mention of who the model is, no mention of the fact she wears a size 12/14 and weighs 180 pounds.
The response to this small photo – it’s not a cover photo, not promoed anywhere in the magazine – has been big.
There have been at least 770 comments added to Editor Leive’s blog post about the photo, not to mention the e-mails. Many of the comments are laudatory. One woman called it “the most amazing photograph I’ve ever seen in any women’s magazine,” while another wrote, “Thank you Lizzi, for showing us your beauty and confidence, and giving woman a chance to hopefully recognize a little of their own also.”
Miller loves the reaction she’s had to the photo:
“When I was young I really struggled with my body and how it looked because I didn’t understand why my friends were so effortlessly skinny. As I got older I realized that everyone’s body is different and not everyone is skinny naturally–me included! I learned to love my body for how it is, every curve of it. I used to be so self-conscious in a bikini because my stomach wasn’t perfectly defined. But everyone has different body shapes! And it’s not all about the physical! If you walk on the beach in your bikini with confidence and you feel sexy, people will see you that way too.”
Not everyone loved the photo and what it stood for, however. One commenter wrote, “I must say I have to agree that the normalization of obesity is a disturbing trend today.”Another commented,“We have enough problems with obesity in the US and don’t need your magazine promoting anymore of it. Shame on Glamour for thinking this was sexy!”
More interesting was the criticism of Glamour for using an image like the one of Miller as a publicity stunt:
[W]hile I do give Glamour a big thank you for showing us Lizzi at all, it was to create temporary buzz and to give themselves a pat on the back for “doing the right thing” for America’s women and girls, but when it comes down to dollars and cents they aren’t going to change a thing. Not being a cynic here…just a realist. Take care. I wish it could be different too.
Student journalist Rebecca Koons, writing in University of Iowa’s Daily Iowan, argues a similar position:
The only problem is, this type of positive attitude toward accepting and being oneself is not marketed nearly as much as it should be. We do have publications such as Self that are taking things in a healthier direction — aside from that whole Kelly Clarkson debacle. One can only hope that Glamour and others will begin to follow suit. While a total upheaval of beauty and fashion may never happen, one can only hope that baby steps like these will only help women find solace in embracing what they were born with.
Of course, none of this addresses the issue that Lizzi Miller at size 12/14 is hardly a plus size, though she is considered a plus size model. Even when there were magazines such as Graceand Mode targeted at size 12 women and larger, there were charges that only “skinny” plus-size models need apply.
Update: 2/11/12
Since the photo and article were published in Glamour, model Lizzie Miller’s career has taken off. In this interview with journalist Lydia Slater of London’s Daily Mail Miller says that she initially felt embarrassed when the photo was published because it showed her stretch marks and a tummy roll:
“I said to myself: ‘OK, It’s not the best picture, but it’s not a big deal. And anyway, nobody’s going to see it.’”
But more than a year after “the photo” was published, Miller had become a superstar of the modeling world and says she has become much more accepting of her own size.
“We need to be celebrating skinny girls, curvy girls, tall girls, short girls, black girls, Asian girls and all nationalities,” Miller said. “I think that would make women feel a lot better about themselves. We have a long way to go until a girl who’s curvy can be in a magazine without a lot of attention being drawn to her.”
Truth #3 states that 
Dove has followed up this campaign with a campaign celebrating how women look as they age in support of a
