Tag Archives: advertising

Advertising: Revisiting Cutting Through The Clutter

Posted on November 7, 2022 by Ralph Hanson

This is an update of an older blog post on advertising, cutting through the clutter, and creative tastelessnes for a topic I’m talking about in class this morning. In advertising, a tension often exists between creativity and salesmanship.  An ad … Continue reading →

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Questions Worth Asking (Maybe)

Posted on February 10, 2021 by Ralph Hanson

Why did it take so long for Quaker Oats to abandon Aunt Jemima as a pancake brand? Aunt Jemima has a new name: the Pearl Milling Company. Quaker Oats announced it would drop the name Aunt Jemima last summer after … Continue reading →

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Nike, Colin Kaepernick, Politics & Social Media

Posted on September 3, 2018 by Ralph Hanson

There’s been an ongoing battle going on in social media for the year or so over the meaning of Colin Kaepernick’s kneeling during the national anthem to protest police violence against black men and the fact that he has not … Continue reading →

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Teaching Integrated Marketing Communication with Coca-Cola Freestyle

Posted on April 4, 2018 by Ralph Hanson

We were talking about Integrated Marketing Communication (IMC) in class this morning, and we used this video of Scott Cuppari, global marketing director for Coca-Cola Freestyle talking to students at the 2015 PRSSA National Conference. Scott is a grad of … Continue reading →

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First Look at 2017 Super Bowl Commercials

Posted on February 1, 2017 by Ralph Hanson

So far, I’ve seen two new Super Bowl commercials which I admit I come to with complex reactions. The first commercial is for the Mercedes AMG Roadster and was shot by the Coen Brothers of Raising Arizona, Fargo, No Country for Old Men, and Hail, … Continue reading →

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Along with all the commercials, a couple of teams played football, too.

Posted on February 8, 2016 by Ralph Hanson

Yesterday was the biggest day of the year for high-profile television advertisements along with a bit of football in between.  As always, the ads attracted praise, condemnation and more than a few head shakes. For me, the strangest and most … Continue reading →

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Media Business in the News

Posted on December 9, 2015 by Ralph Hanson

Amazon to start selling subscriptions on streaming services to Prime customers. Includes Showtime and Starz. Lebron James signs lifetime deal with Nike Not entirely clear whether it’s his life lifetime or professional lifetime.  Anyway, he’s getting a Michael Jordan level … Continue reading →

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Sentimental Twaddle – A Host of Christmas/Holiday Ads That Will Make You Cry

Posted on December 8, 2015 by Ralph Hanson

Advertising Age’s morning newsletter had a lot of interesting news this morning, but none better than a story on a number of Christmas and holiday themed ads guaranteed to make you blubber like a baby! Among the best/worst is a German … Continue reading →

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Questions Worth Asking (Maybe)

Posted on November 17, 2015 by Ralph Hanson

What’s wrong with a Bloomingdale’s ad that suggests you secretly spike your date’s drink? ‘Cause date rape is always in style, Bloomies… (To be fair, after they got ripped on social media, the store apologized. How do you make money … Continue reading →

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Julia Kozerski looks back at how losing 160 pounds made her feel miserable

Posted on October 1, 2015 by Ralph Hanson

UPDATE: 9/24/20 -Julia Kozerski’s web site is apparently no longer up and running.  Here are some links that are still working: NPR: Losing 160 Pounds, One Photo at a Time Good interview and a good collection of photos. The Guardian: Life … Continue reading →

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