Tag Archives: advertising

Link Ch. 11 – Fun Commercials

Posted on March 29, 2012 by Ralph Hanson

During the advertising unit, I often interrupt the lecture for a “word from our sponsors.”  Here are a few of my favorites: Nissan “Toy Story” Nike “I am Tiger Woods” Levis “I Think I Love Your” by Michael Bay Levis … Continue reading →

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Questions Worth Asking (Maybe)

Posted on February 23, 2012 by Ralph Hanson

I’ve been so busy putting up links to go with the upcoming 4th edition to Mass Communication: Living in a Media World that I haven’t had time to question anything lately.  So here we go: Does Seinfeld’s Jason Alexander pay … Continue reading →

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Link Ch. 11 – Privacy in the Digital Age: Target knows that high school girl is preggers before dad does

Posted on February 16, 2012 by Ralph Hanson

In the age of online shopping and digital information, it’s easy to get paranoid about how much vendors know about us.  You want to get creeped out?  Start paying attention to the recommendations that Amazon makes to you based on … Continue reading →

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Link Ch. 5 – Beauty, Size & Age Part I: Dove’s Campaign for Real Beauty

Posted on February 11, 2012 by Ralph Hanson

One issue that has stayed in my book Mass Communication: Living in a Media World has been the issue of beauty, size and age in magazine advertisements and editorial content.  Here is the first of three posts that look these … Continue reading →

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Link Ch. 2 – How political ads work

Posted on January 25, 2012 by Ralph Hanson

What are candidates trying to accomplish with the wealth of political ads that are appearing on television and the web these days? They may be trying to directly persuade voters with the content of the messages, but more likely they … Continue reading →

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Link Ch. 2 – Two approaches to selling SUVs

Posted on January 24, 2012 by Ralph Hanson

Different people respond to different messages.  Look at how these two commercials for small SUVs target two very different buyers: and

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Questions Worth Asking (Maybe)

Posted on December 15, 2011 by Ralph Hanson

Are aggressive kids more likely to play violent video games? Study says not so much.  Some interesting findings. Is it really a World Wide Web? Well, 25 percent of Europeans have yet to be online. Here’s a link to the … Continue reading →

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Solving the Black Friday Problem

Posted on November 28, 2011 by Ralph Hanson

The NYT’s Robert Frank has a great proposal for ending the madness that is Black Friday starting at midnight.  Put in place a 6 percent national sales tax from 6 p.m. Thanksgiving Thursday to 6 a.m. Friday, the day after … Continue reading →

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So, Are Black Friday Sales Actually a Viral Promotion for “Hunger Games”?

Posted on November 27, 2011 by Ralph Hanson

I’ve never been a big fan of the early morning Black Friday sales.  One year my wife and I did get up very early in an attempt to buy a Nintendo Wii system.  Not at a sale price, just to … Continue reading →

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Day 2 on Kindle Fire and e-readers

Posted on September 29, 2011 by Ralph Hanson

Here’s some followup to Amazon’s big announcement yesterday of its Kindle Fire tablet and the new lower-priced Kindle e-ink e-readers. Daring Fireball – Apple blogger John Gruber, writing at Daring Fireball, likes the new Kindles. In fact, my feelings and … Continue reading →

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