Tag Archives: advertising

Global Car Commercials

Posted on September 14, 2011 by Ralph Hanson

I’ve had several interesting, sometimes controversial, commercials show up through my in-box the last few days.  Some old, some new. Great examples to use in class either for teaching advertising or ethics (or both!). They are also just a lot … Continue reading →

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Dear 16-Year-Old Me….

Posted on August 3, 2011 by Ralph Hanson

Dear 16-year-old me, I was diagnosed with melanoma at age 42.  I was lucky; it was caught early…. Ralph A brilliant, if disturbing ad.  Found it as part of a collection at Mashable of the 20 most circulated viral video … Continue reading →

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Google’s goes conventional with ‘Sophie’ ad for Chrome

Posted on May 10, 2011 by Ralph Hanson

Google has a new television ad for its Chrome web browser that is quite charming: Long-time tech journalist Steven Levy (author of the 80s computer classic Hackers) has an interesting analysis of the ad.  He notes that while the ad … Continue reading →

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Denny’s and IMC

Posted on April 6, 2011 by Ralph Hanson

In the advertising chapter of my book Mass Communication: Living in a Media World, I talk about the Integrated Marketing Communication campaign that Denny’s started back in 2009 to build its brand among lapsed and infrequent customers.  They put together … Continue reading →

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Link Ch. 11 – Finding success through mobile advertising

Posted on February 16, 2011 by Ralph Hanson

Advertising consultant Kathryn Koegel recently served as a judge of the GSMA Global Mobile Awards.  She writes for Advertising Age that she learned a lot about how mobile advertising is being done around the world.  What did she discover?  That … Continue reading →

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Deconstructing the Eminem / Chrysler Commercial

Posted on February 15, 2011 by Ralph Hanson

Although it was neither the most watched nor the most remembered, for me the 2-minute long Eminem / Chrysler / Detroit ad was by far the best of the Super Bowl commercials.  Why?  It told a compelling story in a … Continue reading →

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Return to Super Bowl Advertising

Posted on February 10, 2011 by Ralph Hanson

Here are a number of interesting followup articles on the success (or lack-thereof)  for the Sunday’s Super Bowl ads: Chicago Tribune reviews the Himalayan Restaurant featured in the controversial Groupon ad. The fish curry is ok, but not amazing. Chicago … Continue reading →

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Super Bowl – The Day After

Posted on February 7, 2011 by Ralph Hanson

The nation’s most important day for television advertising has passed, a football game got played, and now the analysis begins.  Here’s a few thoughts on yesterday’s event: In my mind, and many others, the one clearly best commercial of the … Continue reading →

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Holiday Potpourri

Posted on December 29, 2010 by Ralph Hanson

Target takes an edgier approach in advertising to new moms Cute no longer cuts it.  New Target ad uses head, “I just had a 20-minute conversation with a stranger about nipples.”  Figuring out how to target (lower case) a narrow market … Continue reading →

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Questions Worth Asking (Maybe)

Posted on November 9, 2010 by Ralph Hanson

What’s the most popular e-reader? HINT: It’s the one more people own – the laptop. How big is the e-book market? Forrester reports that it has hit $1 billion and will grow rapidly over the next three years.  It’s still … Continue reading →

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