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Tag Archives: book link
Chapter 3 – The Changing Face of Media Ownership
It’s July of 2018 as I’m finishing up copy edits for the 7th edition of Mass Communication: Living in a Media World, and the question of who is going to own what in corporate media is somewhat of an open question. … Continue reading
Posted in Book Link, Chapter 3
Tagged 21st Century Fox, AT&T, book link, chapter 3, Comcast, Disney, media business, mergers
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Chapter 11 – Burger King’s award-winning Google Home of the Whopper
Burger King – Google Home of the Whopper (Case Study) from Casal + Peña on Vimeo.
Posted in Book Link, Chapter 11
Tagged book link, cutting through the clutter, Google, smart speakers
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Ch. 7 – Brian Ibbott’s Podcasting Empire
Colorado podcaster (and friend of the book) Brian Ibbott has been posting audio shows online since 2004. He now has a whole host of programs he jokingly refers to as his “podcasting empire.” Here are links to all of them: … Continue reading
Posted in Book Link, Chapter 7
Tagged book link, brian ibbott, coverville, podcasting
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Ch. 6 – Categorizing news sources
Patent attorney Vanessa Otero has created a chart that categorizes news outlets by political bias and overall quality. You can see the chart here. Version 4 of chart You can create your own version of the chart using this link. … Continue reading
Posted in Book Link, Chapter 6
Tagged book link, media bias chart
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