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Tag Archives: branding
Questions Worth Asking (Maybe)
Why did it take so long for Quaker Oats to abandon Aunt Jemima as a pancake brand? Aunt Jemima has a new name: the Pearl Milling Company. Quaker Oats announced it would drop the name Aunt Jemima last summer after … Continue reading
Posted in Uncategorized
Tagged advertising, BLM, books, branding, Fox News, Hamilton, libraries, movies, Oscars, racism, social media
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Cutting through the clutter while maintaining brand image
One of the great challenges these days for advertisers is managing to cut through the clutter of non-programming messages to grab the attention of viewers, yet still projecting a positive brand image. That’s what we’re going to be looking at … Continue reading
Posted in Chapter 11, Pre-class video
Tagged advertising, branding, clutter
Comments Off on Cutting through the clutter while maintaining brand image