Tag Archives: Coke

Teaching Integrated Marketing Communication with Coca-Cola Freestyle

Posted on April 4, 2018 by Ralph Hanson

We were talking about Integrated Marketing Communication (IMC) in class this morning, and we used this video of Scott Cuppari, global marketing director for Coca-Cola Freestyle talking to students at the 2015 PRSSA National Conference. Scott is a grad of … Continue reading →

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Link Ch. 11 – Coca Cola’s “I’d Like To Teach The World To Sing”

Posted on May 16, 2012 by Ralph Hanson

The Coke jingle “I’d Like To Teach The World To Sing” actually became a hit song back in the 1970s. Bonus Video Coke attracted both praise and controversy when they ran a Super Bowl ad in 2014 featuring the song … Continue reading →

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