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Tag Archives: mobile media
Link Ch. 11 – Finding success through mobile advertising
Advertising consultant Kathryn Koegel recently served as a judge of the GSMA Global Mobile Awards. She writes for Advertising Age that she learned a lot about how mobile advertising is being done around the world. What did she discover? That … Continue reading
Posted in Chapter 11
Tagged advertising, global media, mobile media
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Bob Woodward and Ben Bradlee do Promo for Washington Post iPad App
Posted in Chapter 6, Uncategorized
Tagged Bob Woodward, ipad, mobile media
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Articles You Need To Be Reading on the Future of Media Industry
Mark Cuban – How Google TV could hand Netflix the entire streaming universe Mark Cuban made him self incredibly wealthy founding Broadcast.com, and he’s now best known as owner of the Dallas Mavericks. He also has a lot of interesting … Continue reading
Posted in Chapter 10, Chapter 9, Uncategorized
Tagged mobile media
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Questions Worth Asking (Maybe)
Can a $60 Roku box replace basic cable? Now that it has Hulu Plus for $10 a month? Maybe. Who is using mobile media devices and how do they feel about advertising on them? iPad users skew younger and male, … Continue reading
Posted in Chapter 10, Chapter 15, Chapter 6, Chapter 9
Tagged global media, ipad, mobile media, questions
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Questions Worth Asking (Maybe)
How are reporters covering/exploiting/abusing the Manhattan Mosque controversy? The Washington Post’s Howard Kurtz covers the full range of stories on this. And here are some interesting political cartoons on the subject as well. Should mobile media devices be required to … Continue reading
Posted in Chapter 10, Chapter 13, Chapter 6, Chapter 7
Tagged first amendment, mobile media, questions, Secret 7, Truth 7
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