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Tag Archives: public relations
Dr. King urged us all to be extremists for love and justice, not for hate
One of the greatest honors of my life was being invited to speak at the Martin Luther King, Jr. candlelight vigil several years ago at the UNK student union, along with Kevin Chaney, who was then UNK’s women’s basketball coach. This year’s … Continue reading
Nike, Colin Kaepernick, Politics & Social Media
There’s been an ongoing battle going on in social media for the year or so over the meaning of Colin Kaepernick’s kneeling during the national anthem to protest police violence against black men and the fact that he has not … Continue reading
Posted in Chapter 10, Chapter 11, Chapter 12, Chapter 14
Tagged advertising, Colin Kaepernick, marketing, Nike, public relations, social media
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Teaching Integrated Marketing Communication with Coca-Cola Freestyle
We were talking about Integrated Marketing Communication (IMC) in class this morning, and we used this video of Scott Cuppari, global marketing director for Coca-Cola Freestyle talking to students at the 2015 PRSSA National Conference. Scott is a grad of … Continue reading
Posted in Chapter 11, Chapter 12
Tagged advertising, Coca-Cola Freestyle, Coke, IMC, public relations
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Remembering Dr. King – “Will we be extremists for hate or for love?”
One of the greatest honors of my life was being invited to speak at the Martin Luther King, Jr. candlelight vigil three years ago at the UNK student union, along with Kevin Chaney, who was then UNK’s women’s basketball coach. This year’s … Continue reading
Posted in Chapter 12
Tagged civil rights, MLK, public relations
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And now you know… the rest of the story
Followup to several stories we’ve been talking about here: No Kidding! United dragging report: “Our review shows that many things went wrong that day.” United had a terrible few days a couple of weeks ago when they ended up having airport … Continue reading
Posted in Chapter 12, Chapter 6, Chapter 9, Uncategorized
Tagged public relations, Rachel Maddow, student journalists, united
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Pepsi, United, and Sean Spicer in a race to see who can be worst at PR
UPDATE: Special new United nasty message to full fare first class passenger. Presented with little further commentary, tweets explaining why Pepsi, United Airlines, and the Trump administration have had a bad week in communicating with their publics: It started with Pepsi and … Continue reading
Posted in Chapter 13
Tagged bad week, crisis communication, pepsi, public relations, Sean Spicer, twitter, united
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When a celebrity dies, is it ok to do a brand-oriented tweet about it, especially if it’s really clever?
When a celebrity dies and you have a great idea for tweet with a meme, should you send it out right away? Probably not… At least that’s the lesson that Cinnabon learned when they tweeted out the image at right following the … Continue reading
Posted in Chapter 12
Tagged Carrie Fisher, meme, public relations, twitter
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Martin Luther King, Jr. – A brilliant practitioner of public relations (and that’s a good thing!)
One of the greatest honors of my life was being invited to speak at the Martin Luther King, Jr. candlelight vigil last year at the UNK student union, along with Kevin Chaney, who was then UNK’s women’s basketball coach. This year’s vigil will … Continue reading
Posted in Chapter 12
Tagged civil rights, Martin Luther King, MLK, public relations
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Thinking about King’s Letter from Birmingham Jail
One of the greatest honors of my life was being invited to speak at the Martin Luther King, Jr. candlelight vigil Monday evening at the UNK student union, along with Kevin Chaney, UNK’s women’s basketball coach. Here’s what I had to say: When … Continue reading
Posted in Chapter 12
Tagged MLK, public relations
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NFL & Sponsor Trouble – Part 2
Another day, another look at the National Football League’s violence against women and children crisis: Minnesota Vikings initially reinstate Peterson, then ban him from all team activities According to the Washington Post, the Vikings have banned Adrian Peterson from participating … Continue reading
Posted in Chapter 12, Chapter 14
Tagged crisis communication, ethics, NFL Sponsors, public relations
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