Tag Archives: Seven Secrets 2.0

SECRET 7: There Is No “They”

If you listen to media criticism for long, you will hear a pair of words used over and over again: they and them. It is easy to take potshots at some anonymous bogeymen—they—who embody all evil. I even engaged in … Continue reading

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SECRET 6: Online Media Are Mobile Media

Going online used to mean going someplace where there was a computer plugged into an Ethernet cable, but increasingly, going online now means pulling out your mobile device. And in many parts of the world, the mobile internet is the … Continue reading

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SECRET 5: All Media Are Social

No matter what media you are using—whether it be a legacy newspaper or television station or a social media channel like Facebook—you are always interacting with it at a social level—whether it be face-to-face, with friends on Facebook, or with … Continue reading

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Secret 4: Nothing’s New: Everything That Happened in the Past Will Happen Again

Secret 4 is a little different than the oft-repeated slogan, “Those who ignore the past are doomed to repeat it.” Instead, it says that media face the same issues over and over again as technologies change and new people come … Continue reading

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SECRET 3: Everything From the Margin Moves to the Center

The mass media, both news and entertainment, are frequently accused of trying to put forward an extremist agenda of violence, permissiveness, homosexuality, drug use, edgy fashion, and non-mainstream values. People in the media business, be they entertainers or journalists, respond … Continue reading

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SECRET 2: There Are No Mainstream Media (MSM).

We often hear charges related to perceived sins of the so-called mainstream media. But who exactly are these mainstream media? For some, the MSM are the heavyweights of journalism, especially the television broadcast networks and the major newspapers, such as … Continue reading

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Secret 1 – The media are essential components of our lives

Critics often talk about the effects the media have on us as though the media were something separate and distinct from our everyday lives. But conversations with my students have convinced me otherwise. Every semester I poll my students as … Continue reading

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The Seven Secrets About The Media “They” Don’t Want You to Know 2.0

Media literacy is a tricky subject to talk about because few people will admit that they really don’t understand how the media operate and how messages, audiences, channels, and senders interact. After all, since we spend so much time with … Continue reading

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