Tag Archives: Super Bowl

Link Ch. 1 – Are FCC Indecency Rules Still Relevant in New Media Age?

Posted on December 16, 2011 by Ralph Hanson

FCC indecency rules (or at least enforcement of them) has varied greatly over the years, but ever since Janet Jackson’s 5/16ths of a second nipple exposure, the FCC adopted a “zero tolerance” policy.  But does fight against fleeting nudity and expletives … Continue reading →

Posted in Book Link, Chapter 1 | Tagged , , | 1 Comment

Nancy Grace pulls a Janet Jackson

Posted on September 27, 2011 by Ralph Hanson

Tonight on Dancing With The Stars Nancy Grace pulled an accidental Janet Jackson Super Bowl move.  Not only did she expose the same part of her anatomy Miss Jackson did, she did it for more than twice as long (close … Continue reading →

Posted in Chapter 13, Chapter 9 | Tagged , , , , | 5 Comments

Denny’s and IMC

Posted on April 6, 2011 by Ralph Hanson

In the advertising chapter of my book Mass Communication: Living in a Media World, I talk about the Integrated Marketing Communication campaign that Denny’s started back in 2009 to build its brand among lapsed and infrequent customers.  They put together … Continue reading →

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Deconstructing the Eminem / Chrysler Commercial

Posted on February 15, 2011 by Ralph Hanson

Although it was neither the most watched nor the most remembered, for me the 2-minute long Eminem / Chrysler / Detroit ad was by far the best of the Super Bowl commercials.  Why?  It told a compelling story in a … Continue reading →

Posted in Chapter 11 | Tagged , , , | 22 Comments

Return to Super Bowl Advertising

Posted on February 10, 2011 by Ralph Hanson

Here are a number of interesting followup articles on the success (or lack-thereof)  for the Sunday’s Super Bowl ads: Chicago Tribune reviews the Himalayan Restaurant featured in the controversial Groupon ad. The fish curry is ok, but not amazing. Chicago … Continue reading →

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Another great national anthem

Posted on February 7, 2011 by Ralph Hanson

Here’s Straight, No Chaser doing the national anthem at Soldiers Field before the Packers/Bears game.  Another brilliant rendition:

Posted in Chapter 6 | Tagged | 1 Comment

Super Bowl – The Day After

Posted on February 7, 2011 by Ralph Hanson

The nation’s most important day for television advertising has passed, a football game got played, and now the analysis begins.  Here’s a few thoughts on yesterday’s event: In my mind, and many others, the one clearly best commercial of the … Continue reading →

Posted in Chapter 11, Uncategorized | Tagged , , , | 2 Comments