Tag Archives: television

Deconstructing the Eminem / Chrysler Commercial

Posted on February 15, 2011 by Ralph Hanson

Although it was neither the most watched nor the most remembered, for me the 2-minute long Eminem / Chrysler / Detroit ad was by far the best of the Super Bowl commercials.  Why?  It told a compelling story in a … Continue reading →

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Return to Super Bowl Advertising

Posted on February 10, 2011 by Ralph Hanson

Here are a number of interesting followup articles on the success (or lack-thereof)  for the Sunday’s Super Bowl ads: Chicago Tribune reviews the Himalayan Restaurant featured in the controversial Groupon ad. The fish curry is ok, but not amazing. Chicago … Continue reading →

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Fractured Fairy Tale Interval

Posted on February 10, 2011 by Ralph Hanson

Rumpelstiltskin as publicist from The Adventures of Rocky & Bullwinkle

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Super Bowl – The Day After

Posted on February 7, 2011 by Ralph Hanson

The nation’s most important day for television advertising has passed, a football game got played, and now the analysis begins.  Here’s a few thoughts on yesterday’s event: In my mind, and many others, the one clearly best commercial of the … Continue reading →

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Is There a Conspiracy? Olbermann, MSNBC, GE, Comcast & Advertisers

Posted on January 26, 2011 by Ralph Hanson

The big media news last Friday was that controversial, popular and profitable MSNBC Countdown host Keith Olbermann announced that show was at an end and that he and MSNBC would not be working together anymore. The Twitterverse quickly exploded with … Continue reading →

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Media Trends for 2011

Posted on January 5, 2011 by Ralph Hanson

E-books outselling print books, week after holidays – USA Today Perhaps 2011 will finally be the year of the E-book.  This week’s USA Today bestselling list will show that the E-book version of the top six books will have outsold … Continue reading →

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Questions Worth Asking (Maybe)

Posted on January 4, 2011 by Ralph Hanson

Is this the year of 3D TV? Probably not.  And despite reports, last year wasn’t either. Does the world need a version of Huckleberry Finn without the “N-word” in it? Probably not. Though people have been looking for ways to … Continue reading →

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Holiday Potpourri

Posted on December 29, 2010 by Ralph Hanson

Target takes an edgier approach in advertising to new moms Cute no longer cuts it.  New Target ad uses head, “I just had a 20-minute conversation with a stranger about nipples.”  Figuring out how to target (lower case) a narrow market … Continue reading →

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Media News I Learned From Twitter

Posted on December 7, 2010 by Ralph Hanson

Celebrate Willa Cather’s birthday by reading one of her stories Thanks to @ebertchicago and @czuegner for this link to “The Sentimentality of William Tavener.”  And after this beautiful link to Cather’s story, Ebert gives us Jane Austin’s Fight Club. iPad … Continue reading →

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Digital Media News Roundup

Posted on November 18, 2010 by Ralph Hanson

WSJ’s Walter Mossberg says Google TV not yet ready for prime time. Google’s entry into the set-top box tries to merge Web video and television into a single universe.  He likes the idea, but says it isn’t a smoothly operating … Continue reading →

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