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Chapter-by-Chapter
Readings and Links
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Welcome! Here are links that go with all the chapter of Mass Communication: Living in a Media World. Watch for updates and added features in the weeks to come.
Updated 12/6/07
Part I Introduction to the Media
Chapter 1. Living in a Media World
Chapter 2. The Media Business: Consolidation, Globalization, and the Long Tail
- Ken Auletta and Media Synergy (pg. 44-45)
- Who Owns What (pg. 46-64)
Want an up-to-date list of what all of the major media companies own or control? Columbia Journalism Review’s Who Owns What site is perhaps the most informative of the group, giving detailed, up-to-date information about the top six media companies, and many of the slightly smaller ones as well.
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- Time Warner (pg. 47-50)
You know the various Time Warner media sites, but here is the company’s corporate site. This site contains a mixture of corporate news, financial data, and previews of upcoming Time Warner products.
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- Disney (pg. 50-54)
Go beyond Mickey Mouse for the inside look at the Disney Corporation. Disney is somewhat unusual in that it doesn’t separate it’s corporate site from it’s content promotion site, though Disney as a brand is much more significant and known to the public than any of the other major media companies. Disney has an well-developed internship program that many business and journalism majors will be interested in.
Link Me
- News Corporation (pg. 54-56)
Rupert Murdoch’s News Corporation is truly global in scope, as the brand logos on the News Corp. homepage so clearly illustrate. The News Corporation site has links to the company’s various properties ranging from the racy London tabloid the Sun (Check out Page 3 on the Sun if you're curious; I won't give you the link.), to the Fox broadcasting services. In the last month or so, News Corporation has purchased the Wall Street Journal, one of the most important newspapers in the United States.
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- Viacom & CBS (pg.56-58)
Get the latest on the business side of MTV and Nickelodeon. Along with the standard business information, there is a fascinating page here that gives a graphic links to all of the Viacom properties. It provides a wonderful illustration of the range of media controlled by one company. Viacom and CBS are now trading as separate stocks, though the ownership of the companies hasn't really changed.
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- Bertelsmann (pg. 59-60)
Chances are very good that most of you will not be familiar with Bertelsmann as a company, though you have probably heard of the BMG recording label.
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- General Electric/NBC-Universal (pg. 60-63)
The merger of NBC and Universal under ownership of GE was completed in 2004. This makes NBC the last of the Big Four networks to be associated with a major movie studio/content provider. But General Electric is much more than just a media corporation.
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- Revenue and American Idol (pg. 61-62)
Get the full, in-depth story from Nielsen Media on how American Idol makes money
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- The Long Tail (pg. 65-69)
Chapter 3. Mass Communication Effects: How Society and Media Interact
Part II Print Media
Chapter 4. Books: The Birth of the Mass Media
Chapter 5. Magazines: The Power of Words and Images
Chapter 6. Newspapers: Reflection of a Democratic Society
Part III Electronic Media
Chapter 7. Sound: Music and Talk Across Media
Chapter 8. Movies: Mass-Producing Entertainment
Chapter 9. Television: Broadcast, Cable and Beyond
Chapter 10. The Internet: Mass Communication Gets Personal
Part IV Supporting and Controlling the Media
Chapter 11. Advertising: Selling a Message
Chapter 12. Public Relations: Manufacturing the News
Chapter 13. Media Law: Free Speech and Fairness
Chapter 14. Media Ethics: Truthfulness, Fairness, and Standards of Decency
Chapter 15. Global Media: Communication Around the World
Copyright 2007, Ralph E. Hanson
